Furla’s inspired FW16/17 collection plays to a different tune

Furla will be highlighting its new FW16/17 Collection at this year’s Duty Free Show of the Americas (Booth 2223). Joyful and playful, the Furla Feeling takes inspiration from the world of rock music with highlights that include metal colour blocks; the use of fur, Galassia fabric and quilted leather; a flower inspired camou Furla print and styles with eyelets, laser cut outs and woven panels.

The collection will also include the third travel retail exclusive line.

The colour palette brings forward popular neutral and strong solid colours such as petalo, magnolia, pinky, viola and navy; and introduces new shades of tortora, rosso, rubino, lampone, lava, petrolio and olive. Alongside sit laminated colours of champagne, gold, silver, acciaio and bronzo.

WOMEN’S
The ‘Made in Italy’ craftsmanship and artisanal expertise of Furla combines with eye-catching detail, both rock and fun inspired. New sizes and shapes, such as the Camera bag, reinvent carry over lines such as Piper, Linda, Luna and Supernova. Best performing drawstring style Stacy sees a new glam rock with grainy Nirvana leather in bi-colour and sequined versions, while must-have Artesia is given a fresh look with a laminated gold or silver front panel, along with colour block and mono colour versions in three sizes.

Shoulder straps take on a new dimension – wider and bolder than before – with the introduction of Fiona guitar shoulder straps in solid nappa, laser cut or mirrored leather options. Light gold snap hooks enable the user to reinvent their style in a moment.

Woven panels, stitching, embellishment and a special assortment of materials characterize the top-performing Furla Metropolis Bag. Representing the widest expression of brand aesthetics, craftsmanship meets fashion with a dazzling material assortment including python print, mink fur, calf hair, camou Furla print and glassia.

New shapes for the season include Gaia, Eva, Afrodite, Valentina, Lara and Club – the latter a modern interpretation of the saddle bag with a rock style chain that can be wrapped around the silhouette or used as a second shoulder strap.

New styles also join the Candy Collection, which this season create playful imagery that can be personalized. Five new lines include Candy Gang – funny bags with sunglasses attached; Candy Rock and Candy DJ, both of which comes with a bear sticker and separate packs of four stickers to ring the changes.


MENS
The Furla FW15 men’s collection takes the brand to new heights with a superb offer in nirvana and algarve leathers that are modern, stylish and bold. The use of arancio (orange) as a main colour choice, next to navy/onyx, lava and lapis, creates an impressive display for shapes such as totes, travel totes, backpack briefcase, document holders, hobos and small leather goods.


TRAVEL RETAIL EXCLUSIVE
The latest travel retail exclusive is a Furla travel crossbody set of two bags made in saffiano leather with light gold hardware. The outer bag has a detachable shoulder strap so can be used as a crossbody or a hand carry item, while the separate inner bag can be used as a purse or make up bag or remain in situ as part of the set. “I’m delighted to be able to introduce our latest travel retail exclusive to buyers in Orlando,” says Furla Global Travel Retail Director Gerry Munday. “As we know, consumers are increasingly looking for something different and unique from the airport retail offer and this includes fashion. Each season we really try to think carefully about what consumers are looking for, what would appeal to them whilst travelling in terms of style and function. It’s a must in this day and age.

 ‘I absolutely love this collection as do our clients; its inspiring and energetic, with fun and playful twists that are totally in keeping with the Furla DNA,” she adds.