The new Travel Exclusive Collection Sets include:
Love Series-Essentials – Your must-have make up essentials in a compact pouch. Fall in love with America's #1 longwear eye liner* - Revlon® ColorStay™ Eye Liner, award-winning, moisturising Revlon Balm Stain™, and the new, lash-transforming Revlon Ultimate All-In-One™ Mascara. The innovative, high-impact mascara formula delivers 5 lash benefits - Volume, Length, Definition, Lift, and Intense Color - while its Power Mini brush leaves no lash behind.
Measuring just 6.5in by 2.5in by 2in, it is a perfect set for inflight.
*Revlon’s calculation and conclusion are based on Revlon® ColorStay™ Eyeliner unit sales from Nielsen’s customized Scantrack database for Color Cosmetics for 52 weeks ending January 23, 2016 in All Outlets Combined.
Make Up Brush Essentials - Our most advanced brushes ever released. This travel exclusive brush set contains a foundation brush, blush brush, double-ended smoky eye brush and retractable lip brush to cover all your necessary makeup applications.
ColorStay Gel Envy™ Nail Sets – Travelers can choose from 4 expertly coordinated travel exclusive nail sets each featuring a different theme: Glamour, Flirt, Romance and Passion. Each set contains 3 ColorStay Gel Envy™ nail colours and ColorStay Gel Envy Diamond Top Coat™. The new and improved ColorStay Gel Envy Diamond Top Coat™ is Revlon’s toughest top coat yet, with exclusive Diamond Flex Technology™. The combination of the brilliant shades with built in base coat, and the Diamond Top Coat results in a salon-quality manicure that delivers shatter-proof strength, ding-resistant wear and diamond-like shine.
Carvalho continues, “All of the products in our portfolio are positioned to give consumers high quality, affordable products from a brand they can trust, and these new sets help strengthen this offering. The new Love Series-Essentials set is ideal for every woman who wants to look and feel her best. The set features our best-loved products and offers a complete on-the-go beauty regimen solution that finally makes giant (and luggage-filling) makeup bags a thing of the past.”
REVLON MINI GONDOLA A HUGE SUCCESS SINCE LAUNCH IN 2015 TFWA CANNES
2015 saw a very positive year for Revlon in the Americas with new distribution gains through the introduction of its new Mini gondola. The Mini gondola was first launched last October during TFWA World Exhibition and in just 3 months, Revlon has already achieved listings on 9 ships with Carnival Cruise Lines, and 17 points of distribution with Duty Free Americas. Carvalho shares, “The Mini gondola is very compact at just 11.8inches by 11.8inches, and can hold the full assortment of our Travel Exclusive Collection sets. It’s a very efficient unit that can really increase the productivity of the retail space and that’s why it has been such a success with our partners.”
#CHOOSELOVE AT THE REVLON BOOTH (NO.623)
On 1st February, Revlon unveiled its CHOOSE LOVE campaign, the next phase of its LOVE IS ON brand mission. CHOOSE LOVE invites women around the world to believe in love, to let go of doubts and take a chance to make love happen. Revlon invites women to show how they Choose Love by uploading photos of themselves blowing kisses and tagging someone special to ‘pass it on’ using the new #CHOOSELOVE hash tag.
Visitors to the Revlon stand will have the opportunity to have their picture taken in a photo-booth, and receive a free printed photo. Available on Monday and Tuesday during exhibition hours, those that take part will be encouraged to share their photo online under #CHOOSELOVE to receive a free Revlon gift.
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