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| From left to right: · Frederik Vanden Bulcke (Merchandise Manager) DFS Group · Patricia Sim (Regional Merchandising Manager) DFS Group · Scott Hamilton (Director Travel Retail Asia Pacific) William Grant & Sons · Lim Peck Hoon (Executive Vice President, Commercial) Changi Airport Group · Teo Chew Hoon (Senior Vice President, Airside Concessions) Changi Airport Group · Chandra Mahtani (Vice President, Airside Planning & Leasing) Changi Airport Group · Wilcy Wong (Managing Director Singapore and Indonesia) DFS Group · Edwin Lim (Assistant Vice President, Advertising & Promotions) Changi Airport Group · Sam Simmons (Global Brand Ambassador) William Grant & Sons |
“As Asia Pacific’s largest travel retail assortment of single malts, we are experiencing an increase in customers to DFS, Singapore Changi Airport wanting more information around the craft and heritage approach to whisky-making,” said Brooke Supernaw, DFS Group’s Senior Vice President Spirits, Wines and Tobacco. “We’re especially thrilled to partner with William Grant & Sons to not only debut The Balvenie’s exceptional 21 Year Old Madeira Cask right here in Singapore, but to provide travelers with an exciting and educational experience that brings this love of craftsmanship to life and feed travelers’ thirst for discovery in their search for the best.”
To celebrate the global launch as well as The Balvenie’s heritage of great craftsmanship, from March 2 – April 11, travelers to Singapore Changi Airport’s Terminal 1, Central Piazza will have an opportunity to experience a showcase of local craftsmen sharing their expertise in, leather craft, printmaking and shoemaking. These craftsmen are commissioned by The Balvenie Connoisseurs of Craft initiative, which aims to promote craftsmanship in Southeast Asia. Its mission is to preserve the art of handcrafting, restoring the value of craftsmanship and encouraging its appreciation.
Guests will have an opportunity to sample The Balvenie 21 Year Old Madeira Cask, and also get up close and personal with The Balvenie Morgan, a handcrafted V6 Roadster built in collaboration with the Morgan Motor Company. Fresh off the production line in Malvern, Worcestershire, England, the Roadster was specially flown in for the launch and is the perfect example of expressing the shared values of true craftsmanship deeply held by the two brands. The showcase also features a cigar humidor, handcrafted from the staves of casks previously used to mature the precious whisky.
Teo Chew Hoon, Changi Airport Group’s Senior Vice President for Airside Concessions said, “As a global travel hub in the heart of Asia, we always look for new and exciting ways to engage those who come through Changi Airport. Bringing in the very exclusive 21 Year Old Madeira Cask, and showcasing it along with the master craftsmanship, is another example of us creating a memorable experience for our customers.”
In keeping with The Balvenie’s hand-crafted nature, travelers can create their very own bottle tags by personally embossing their chosen design.
Scott Hamilton, William Grant & Sons Travel Retail Director for Asia Pacific, adds, “The Balvenie 21 Year Old Madeira Cask is a perfect example of an exclusive product that really intrigues both travelers and retailers, making it perfect for this channel. Launching such an important product in The Balvenie range had to be partnered with a unique promotion, so collaborating with the likes of The Morgan Motor Company to get the V6 Roadster flown in and highlighting the work we do with craftsman through The Balvenie Connoisseurs of Craft initiative was an opportunity not to be missed.”
To ensure that just the right amount of character is imparted by the Madeira Casks, Malt Master David Stewart samples the casks regularly to ensure their final notes are characterised with notes of vanilla, oak and honey finishing with a luscious layer of rich spice.
Tasting Notes:
Nose
Fragrant fruity and floral, orange blossom, fresh pineapple juice and a touch of spicy ginger finishing on some vanilla syrup.
Taste
A lovely mouth feel with a real juicy edge, exotic fruit salad and barley sugar with runny honey, cinnamon spices and gentle oak vanilla.
Finish
Lingering and luscious, sweet and malty alongside swathes of vanilla and a spicy layer.
The Balvenie 21 Year Old Madeira Cask retails for SGD 295 and is a travel exclusive available at DFS at Singapore Changi Airport. The showcase will run until April 11, 2016.
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About The Balvenie
The Balvenie is a unique range of single malts created by David Stewart, The Balvenie Malt Master. Each has a very individual taste, but each is rich, luxuriously smooth and underpinned by a distinctively honeyed character. Little has changed at Balvenie Distillery over the years. The only whisky distillery in Scotland to still employ the five traditional crafts in making a single malt Scotch whisky. It still grows its own barley, has its own traditional floor maltings, a coppersmith to tend the stills, coopers to mend the casks and the industry’s most experienced malt master.
The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.
Born in Ayr on the west coast of Scotland in 1945, David Stewart was appointed the distiller’s Malt Master in 1974 and his renowned ability to identify the finest casks of whisky for maturation has helped William Grant & Sons earn the Distiller of the Year accolade an unprecedented eight times
About The Balvenie Morgan:
At first glance one would struggle to identify similarities between a whisky company and a car company, not so in the case of Morgan and The Balvenie. The handcrafted and bespoke nature in which each company manufactures their products, the long heritage of each company and the fact that both are still family owned are just three of the similarities that have brought about this exciting collaboration.
The world famous Balvenie whisky is sold all over the world, including the USA where there are already a number of Balvenie Morgans. Those Morgans are being used in a unique and quintessentially British way and have proven to be a popular method of transporting The Balvenie whisky all over the country to the thrill of their customers.
In 2015, the collaboration produced the first Balvenie Morgan for the UK, a 3.7 litre V6 Roadster 4-seater. The beautiful Ivory and Tan combination, subtle detailing and iconic Morgan shape have already proven popular at various Balvenie and Morgan events, and will continue to delight the crowds.
About DFS Group
DFS Group is the world’s leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its customers a carefully curated selection of exceptional products from over 700 of the most desired brands through 420 boutiques on three continents. Its network consists of duty free stores located in 17 major global airports and 16 downtown Galleria locations, as well as affiliate and resort locations. The Group is privately held and majority owned by the world’s largest luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs over 9,000 people focused on creating inspiring retail experiences for its customers. In 2013, over 260 million travelers visited DFS stores. DFS is headquartered in Hong Kong and has offices in Beijing, Chengdu, Hawaii, Los Angeles, Paris, Sao Paulo, Shenyang, Shanghai, Singapore and Tokyo.
For more information, please visit www.dfsgroup.com.
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