Marie Brizard brings award winning portfolio to Orlando

Marie Brizard Wine & Spirits is pleased to announce that it will be showing off its portfolio of products at the upcoming Duty Free Show of the Americas (booth #1409).

Core to the company is its award-winning range of liqueurs and syrups from its famous, crystal-clear, Marie Brizard Fine Anisette through to its indulgent Chocolat Royale and on to the wide range of exceptionally flavoured Liqueurs. The Marie Brizard Brand will undergo a ‘radical evolution’, drawing from its origins in 1755 which will be brought right up to date with a contemporary new look.

Central to its Travel Retail development, GAUTIER Cognac will unveil its exciting new brand and packaging design. The ‘World’s Best Cognac’¹ will be featured and available for tasting by customers. The award-winning range of Gautier Cognacs which has won some 15 major awards during 2015, will be on display, including the ‘World’s Best Cognac’ for XO Gold & Blue, and the ‘World’s Best VS Cognac’. With such credentials, Gautier is seen as a perfect choice for travel retail.

New to travel retail is the ‘bold and daring’ SHOTKA, a premium, Hemp Liqueur targeted at rebellious night-clubbing fans. Without the narcotic effects of this most hotly debated drug, SHOTKA stands out with its unique and unexpected taste. First launched in Spain during Summer 2015 in a strategic partnership with Matinée Group, one of the most prestigious nightlife companies in the world, SHOTKA is the focus of a targeted activation program that will run until the end of this year.

Says Kevin Baker, MBWS Global Travel Retail Director: “We are delighted to be exhibiting for the first time in Orlando as Marie Brizard Wine & Spirits. We have a strong distribution base and high levels of consumer awareness in the Americas and so we aim to extend this strength into Travel Retail. We are finalising exciting new Brand positioning and strategies for Marie Brizard Liqueurs, Gautier Cognac, and of course will bring the innovative SHOTKA to share with customers during IAADFS.

“Travel Retail buyers are always on the look our for something fresh and different, and while some retailers may find the idea of SHOTKA too daring and challenging as a brand concept, some of the more progressive buyers will embrace its potential.  Gautier Cognac is a real gem with fantastic heritage and a tremendous number of accolades and awards, making it a perfect Brand for consumers to discover in Travel Retail.”