In addition to POS, PVM will also be highlighting merchandising solutions in various sizes as well as custom-made displays, backwalls, gondola’s and corners. “Providing eye-catching, colourful and exciting displays is essential to ensure that our brand is as highly visible as possible. Sugar is still a very small part of the confectionery section, so ensuring that it is at the front of travellers mind as soon as they enter the store is vital,” says Susan De Vree, Global Travel Retail Manager, PVM.
The past few years has seen significant development of the Americas region for PVM, “it is an important part of our business and based on the novelties we are introducing this year, I believe we will have a strong year in the region. Last year saw our North America, Canadian Travel Retail market business record significant growth in comparison to 2014, which in the current economic climate was very pleasing.” PVM attributes part of this success to the work of its distributor for Canada, DFX Distribution: “Their focus on our brands really pays off,” continues De Vree.
It has not been all plain sailing in the region for PVM, “The fluctuating Brazilian Real made business in South America very challenging for us last year, especially in the border trade between Uruguay and Brazil where we have seen a drop in sales,” explains De Vree. “Fortunately, the Argentineans were spending more than they were in 2014, but regrettably this does not cover the gap caused by the Brazilians.
“We started a new retailer partnership in Venezuela last year and it will be very interesting to gauge performance in this market. All in all, our results in South America were majorly influenced by economic and political factors, nevertheless this region remains an area still full of potential.”
One thing is certain, the portfolio offered by PVM to its customers within the Americas becomes ever stronger. New lines on show in Orlando this year include:
Mentos Book: Within this Secret Book you can store all your little secrets without anyone noticing it. The modern travel design makes it the perfect premium gift item for (young) adults. Live the World!
Mentos Mini Ufo Dispenser: Have you ever wondered whether UFO’s exist? Have you ever wondered whether UFO’s exist that drop real Mentos into the atmosphere? Let us introduce to you the Mentos Mini Ufo Dispenser! A playful gift that can be decorated with 9 stickers of little aliens. The UFO functions as a dispenser and can be easily refilled. This gift comes with 8 mini Mentos rolls in cola, orange, lemon & strawberry flavour.
Chupa Chups Sweet Magnet: These travel related magnets will turn your fridge into a true memorable experience! With different sweet messages, such as Love you, Miss you, Want you & Thank you, it forms the perfect gift item for teens & young adults. Each sweet message comes with 8 different mini fruity lollipops. It definitely is a must-have attribute to give or receive!
Chupa Chups Pouch Bag Mini Sour
The Chupa Chups Mini Sour pouch bag is the ideal pack for snacking and sharing. Whether you eat this delicious sweet together with family or friends, FUN guaranteed! This pouch bag comes with 40 mixed sour fruit mini lollipops & will be an added trend within Travel Retail!
Mentos Now Mints
The perfect refreshment whilst travelling or somewhere else. This travelers exclusive item comes in 3 different tastes: Sweet Mint, Strawberry & Euca Menthol. Each tin contains 120 mints & it will easily suit your bag. Share, Snack and Refresh. Try Me
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