“We have received some very positive feedback regarding our anniversary gift box and since the last quarter of 2015 it has been listed in selected retailers, giving it an element of exclusivity. 2016 will see us focus on the expansion of its distribution into worldwide stores,” comments Raffaele Berardi, CEO of Fraternity Spirits.
A tequila steeped in history, Corralejo is a product of great quality, with a unique look and feel that makes it completely different from its competitors. The new Gift Box continues this trend, with illustrations of the beautiful Hacienda Corralejo and its origins. With eye-catching colors and a promotional campaign that aims to appeal to consumers of tequila, the Special Edition Box is the ultimate gift for any tequila lover.
2015 has continued to see average growth for Fraternity in the Americas in which Tequila Correlejo has been an important part of. Its brands 99,000 Horas and Los Arango also continue to see strong growth in the Americas. Berardi continues, “The Americas is a very important region for us, as Tequila is one of its most popular spirits. We are seeing steady growth in the travel retail sector and we are determined to maintain this momentum by continuing to develop new and unique product offerings.”
Fraternity will also be showcasing its Los Arango Cream and Coffee Tequila and its RIVES Pink Gin, which was launched at the Americas Show in 2015. Visitors to the booth will have the opportunity to try a variety of cocktails, using combinations of Tequila Corralejo, Los Arango and RIVES gin.
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