Illva Saronno reports strong growth in North America through regional agent: WEBB

On the back of a highly successful year of sales in North America, Illva Saronno will be show-casing its world famous liqueurs DISARONNO and TIA MARIA at the Duty Free Show of the Americas through its regional distribution agent World Equity Brand Builders (WEBB). Featured will be the current Disaronno by Roberto Cavalli limited edition bottle, already proving to be an incredibly successful launch with its graphic animal print design.

“Depletions have grown for Disaronno by over 40% vs 2014-so it was a remarkable performance,” says illva Saronno International Sales Director Domenico Toni.

“The limited edition series-with the latest Cavalli edition has proved to be very successful and we will continue with this consumer demand with the launch.

Toni says the company is expecting “solid growth” for the year ahead as the core North American travellers will continue to travel, with female drinkers becoming more important. While the dynamics of South America create some uncertainty, he adds.

Illva Saronno will continue to invest in high profile activations – such as the highly successful wall-space takeover and tasting in partnership with International Shoppes at JFK T1 in November and December. “This created huge interest in the Disaronno Sour cocktail which we will continue to focus on in 2016 with sampling programmes at key domestic and travel retail outlets,” continues Toni. “The Disaronno Sour is now ranked no 30 in the top 50 cocktails by Drinks International, so we’re pretty pleased with the results.”

Outside North America, Toni also reports promising results for the duty free Caribbean islands with Disaronno growing in high single digit figures, while Tia Maria has shown very strong growth in Jamaica duty free.

Visitors to the WEBB booth (923) in Orlando are invited to see the Illva Saronno range and try a Disaronno Sour. “We’re delighted to be back in Orlando with WEBB in 2016. They really are doing a fantastic job for us and have made a significant impact in the growth of our brands.”


Notes to Editors: The DISARONNO ICON project is in its 3rd iteration this year, after the past partnerships with Italian fashion brands Moschino and Versace. The ICON project will continue its long-time support of the charity ‘Fashion 4 Development’, sponsored by the United Nations. DISARONNO will once again donate part of the proceeds to the development of this unique project in Africa.

 
To toast this delightful collaboration Disaronno US Director of Brand Ambassadors, Paul Sevigny, and Disaronno UK Brand Ambassador, Rod Eslamieh, have joined forces to craft the Disaronno WEARS Cavalli Sour, a unique twist on the famed Disaronno Sour. The duo have applied the most popular trends in mixology to develop this signature sip, blending
the sweet flavour of DISARONNO with sharp lemon juice, sugar syrup, topped off with prosecco and a few dashes of angostura bitters.

The ‘DISARONNO wears Cavalli Sour’ cocktail, created for the occasion blends the sweet flavour of DISARONNO, with sharp lemon juice, sugar syrup, topped off with prosecco and a few dashes of angostura bitters - full recipe below.
1 ½ oz Disaronno
1 oz Lemon Juice
½ oz Sugar syrup
1 ½ oz Prosecco
10 dashes angostura

DISARONNO

Disaronno is the world’s favourite Italian liquor in the world, and a symbol of Made in Italy for over 500 years. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed versions, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.