Monday, 30 April 2018

Porsche Design and Rodenstock - first time exhibitors in Singapore

Porsche Design and Rodenstock are delighted to be exhibiting for the first time at TFWA Asia Pacific Exhibition & Conference (Basement 2 J13) as they continue to build brand equity in global travel retail. With Asia Pacific seen as a key region for its licensed Porsche Design eyewear collections, Rodenstock will be using the show to introduce the brand’s latest styles to existing and new retail partners, including a new line for women.

Porsche Design Eyewear P-8479.  The unmistakable, classic design of model P’8479 is making a comeback in a new shape – a masterpiece of Porsche Design Eyewear. The current new edition is a reproduction of the globally successful model. Thanks to an ultra-light titanium frame, the design classic assumes almost weightless position on the face, while the high-quality shield lenses provide optimal eye protection against the sun – however strong.

Also new for the Asia Pacific market are:

Laser Cut – Highest Precision and Perfection
The Iconic Laser Cut (P’8663), with a frame of 100% titanium, captivates with cut-outs in the side areas of the middle section. A new exclusive model within the 911 series, the grey-tinted sunglasses lenses are milled precisely into them so that they are flush where they meet the outer edge of the frame, and at the same time are placed securely in the frame. Through the innovative processing technology, the lens gives the impression that it is floating within the wrap-around titanium band. Porsche Design consciously used pure material in the design. The P’8663 has absolutely no lacquering. The characteristic Porsche Design logo is engraved in the titanium temples by means of a special laser technique. Presentation is in an elegant case within a specially designed box.

Ti-Namic - Sporty Design Meets the Material Titanium
The striking shape of the titanium temples, reflect the side air intakes of sports cars; made possible through a modern 3D pressing process. The temples are not only a real eye-catcher, but they also ensure perfect wearing comfort thanks to their flexibility in combination with the extremely light titanium frame.

Limited Special Edition “40Y” of the P’8478
in honour of Porsche Design Eyewear’s 40th Anniversary, Porsche Design will also be showing the Limited Special Edition “40Y” of the P’8478. The P'8478 replaceable lens sunglasses stand in honour of Porsche Design Eyewear’s 40th Anniversary, Rodenstock will also be showing the P’8478 Limited Special Edition. With its unmistakeable lens shape, characteristic nose bridge and revolutionary lens changing mechanism, the P’8478 has been successful for 40 years. The limited edition includes a pair of sunglasses with a matt, black frame made of ultralight titanium, grey gradient lenses and a gold-coloured nose bridge. It is presented with four pairs of interchangeable lenses in blue gradient, brown, olive/silver mirrored and mercury/silver mirrored.

The new exclusive model is available in two sizes, each limited to 911 specimens. It is delivered in a practical travel box that makes it possible to safely and stylishly transport the spectacles as well as the related replacement lenses. The “40Y” anniversary package is completed with a high-quality spectacles case.

Says Rodenstock’s Head of Travel Retail, Petra Eckhardt-Koestler: “We are absolutely thrilled to have become a member of TFWA and to be exhibiting at the TFWA Asia Pacific show for the first time this year. It is a clear demonstration to our customers of our commitment to building our travel retail presence both in this region and globally. We very much look forward to meeting our existing and new clients in Singapore.”

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