Friday, 6 April 2018

Morgan & Oates launches beachwear range in Singapore

At TFWA Asia Pacific Conference & Exhibition this year (stand B2/J33), Morgan & Oates is introducing the first item within a new Beachwear range.

The Beach Tunic is made from 100% silk and is one-size to fit all. Offered in a variety of bright, tropical floral designs, this gorgeous swimsuit coverup is presented in new handy zipper pouch with a vibrant orange M&O logo with Beachwear written underneath.

“We’re really excited to be expanding our highly successful wrap and scarf offer with the Beachwear collection,” says Morgan & Oates sales director Kevin Galbraith. “We wanted to offer our customers a new product that would compliment the existing portfolio, perfectly priced for additional impulse sales. The Beach Tunic is an ideal product for summer listings and we’re confident it’s going to be a massive success.  We are also looking at introducing a 100% cotton version – both are perfect for wearing over swim wear for relaxing by the pool or at the beach bar/restaurant etc.” RRP of the silk Beach Tunic is Euros 80-85.

From summer sun to winter warmth. Morgan & Oates will also be highlighting its 100% lambs-wool stole that has sold very successfully for a number of seasons as an exclusive to ANA airlines.

Following high interest in the item from other airlines, M&O is launching a capsule collection of the same quality for Autumn/Winter 2018. A small focused collection in block checks and modern bold designs, available in a variety of classic, soft & bright colours, the stoles are made in the UK and measure 70x200cm in size.

Finally, M&O will be showing a new capsule range of 100 % silk square scarfs in mostly floral designs. These will join new designs in the Heritage Collection of 10% Cashmere/90% Merino wraps including a selection of monochromatic prints to tie in with current trends, plenty of new floral and graphic designs, as well as the comeback of an old favourite: the animal leopard spot. This is in response to the latest trend for animal prints at the London and New York fashion weeks.
 “We’re constantly monitoring fashion trends to ensure we are offering the latest styles, designs and colourways,” continues Galbraith.

Morgan & Oates emphasizes that one of its main messages is not only to promote the benefits of natural fibres over synthetic ones, but to remind buyers of why the company should be the supplier of choice for wraps and scarves.

We’ve highlighted a number of USP’s for Morgan & Oates,” continues Galbraith. They include that Morgan & Oates is:
·      Exclusive to travel retail
·      Listed by airlines globally
·      Team with collectively more than 40 years experience in travel retail
·      Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
·      In house design team constantly monitoring trends
·      In house quality control
·      Excellent customer service and support
·      Flexibility – ability to customize to individual needs/requirements
·      Unique understanding of the market and buyers’ needs

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