Perfetti Van Melle Global Travel Retail returns to Singapore this year for the TFWA Asia Pacific Exhibition with innovative new display concepts and on-stand activations to strengthen and support its ‘must have’ products and new lines (stand basement 2, E29).
Brand new to PVM’s portfolio is the Lollipop Art Mega Chup, a limited edition giant chup consisting of 15 fruit flavoured lollipops. Inspired by the Pop Art movement, it is especially designed to be a perfect gift item for teens and young adults and will be available in Q2 of this year.
Also new for the Chupa Chups range is the ‘Do You Love Me?’ concept which uses popular emoticons on Chupa Chups packaging and lollipops to create a higher brand awareness amongst teens. The range includes a hand-held resealable bag filled with 25 fruit flavoured Chupa Chups. Every single 3-D lollipop will answer the question: ‘Do You Love Me?’.
In addition, PVM will be showing the travel retail exclusive Mentos Connecting Tin containing 275 grams of fruit flavoured dragees. The packaging and dragees themselves are decorated with multilingual greetings and landmarks which together create a fun and educational tool for younger travellers interested in learning foreign languages.
To support the launch of the Mentos Connecting Tin, PVM will be making use of a Mentos themed selfie wall on its stand – featuring a world map with detachable speech bubbles. Visitors to the exhibition can stand in front of the map, hold one of the speech bubbles, and take away a momento of their experience or leave one behind for the wall of fame.
PVM continues to embrace innovation with the development of a new 360 degree visibility display, which will carry all of the company’s best performing ‘must have’ items and new products, and guarantees prominence to customers approaching the store from every angle. “As we know, space is often an issue for retailers - our new Suitcase display perfectly caters to this issue, measuring at just 80cm x 80cm. We will have a prototype present on our stand in Singapore for all to see, and we will be taking input from our customers to create and perfect the final display.”
PVM also has the chance to create bespoke displays to meet the specifications requested by its business partners. In the past, it has created a Dhow Boat display for the new airport in Muscat which the company has described as a “very fun and attractive looking display that is a real eye-catcher.” It also created a portable Carousel display for Charles de Gaulle airport – the wheels underneath the display made it very portable so it could easily be moved throughout the store where it could be used against the wall, in corners, and also as a round free-standing unit.
Speaking on PVM’s travel retail performance in the ASPAC region, Benedict Ho – Area Manager Travel Retail Asia – says: “PVM has performed reasonably better than the category in the region during 2017 and also for the first 2 months in 2018. I expect challenges due to the changing dynamics of the Chinese travellers as they seek more excitement in the product offerings, but I am optimistic as a whole because of the generally positive economic outlook.”