Wednesday, 4 April 2018

Paul & Shark sets the bar for quality and innovation

This year’s TFWA Asia Pacific exhibition (stand Basement 2, D11)  sees Paul & Shark showcasing its FW18 collection along with highlights from its current SS18 offer.  Collections highlighted are those which demonstrate the Italian luxury lifestyle brand’s quality and technological innovation, positioning Paul & Shark in an unparalleled class of excellence.  They include Aqua Leather, the Travel Project, and Loro Piana.

Aqua Leather: These water repellent leather jackets are treated to maintain their softness and offer high-tech combined with functionality and comfort.

The Travel Project is a range of clothing designed to ensure maximum comfort when travelling. Blazer and trousers made of crease-proof and stain-proof fabric are suitable for both formal clothing or high performance leisure wear. Sweaters in cashmere intertwined with an ultra fine nylon thread maintain their shape and elasticity. The foldable, ultra light, down jacket is perfect for travelling.

New for FW18 is a practical and comfortable jacket with clean lines and an urban yet technical lool. Its ultra-compact surface brings together the travel benefits of extreme lightness with high resistance and heat retention. A special treatment makes the fabric anti-wrinkle – perfect for looking good after a long flight.

The Loro Piana Storm System® and  Rain System® treatments are designed for ultimate protection. In the Storm System, natural fibres are flanked by state-of-the-art technology, perfectly blending style and functionality. It is a fully-fledged system consisting of a double barrier: a water repellent treatment and the exclusive hydrophilic membrane that is resistant to water, breathable and windproof.

The Loro Piana Rain System® treatment allows water drops to slide over the surface of the fabric, increasing its water resistance and protecting it from dust, dirt and liquid stains. The thin and light hydrophilic membrane, is applied on the reverse of the fabric. Excellent breathability is ensured, guaranteeing perfect protection from wind.
Colors of Shetland is a gorgeous new FW18 range of soft lambswool zip neck jumpers in autumnal shades. Made from 19.5 micron wool taken from the first shearing of the lamb  at 4 months, these tops are super soft and of the highest quality workmanship.

“Paul & Shark has enjoyed another extremely successful year with 2017-8 seeing us open a number of new airport stores including Cairo, Istanbul, Bangkok, Wuhan, Nice and Riyadh. Our cruise ship business also continues to grow with new listings including the Norwegian Joy. These, plus our existing locations are all performing extremely well and we’re very happy with results to date.

“Nevertheless, we still see a lot of growth potential for Paul & Shark in all regions, but particularly Asia Pacific,” says Worldwide Travel Retail Director Catherine Bonelli. “We are very much looking forward to meeting our existing and potential clients in Singapore this year when, as always, we will be pleased to offer personalisation of Paul & Shark polo shirts for guests using our bespoke embroidery machine.”

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