Tuesday, 3 April 2018

Illva Saronno builds Asia distribution

Illva Saronno is returning to Singapore this year for the TFWA Asia Pacific Exhibition & Conference (Basement 2 M10) on the back of significant progress for Disaronno and Tia Maria in the region, particularly Australia, Japan and China.

“Following the appointment of Trent Russell as our new Regional Director for APAC in August 2017, we’ve secured business with a number of key Markets including Australia, Japan and China,” says International Sales Director Domenico Toni. “Trent is doing a fantastic job for us and will be on the stand during TFWA Asia Pacific to outline our strategy moving forward to both existing and new partners.”

One product that buyers will be keen to see is the new Disaronno Icon – the name of which remains under media wraps until October. The collaboration – which will be with an Italian designer of renown – will be the sixth in the icon series, bringing a one of a kind look to the world’s favourite Italian liqueur.  This year’s version, Disaronno wears Missoni, has already proved to be another winning collaboration with excellent sell-through wherever it has been listed in travel retail, with success sales in Heinemann, Lagardère, Weitnauer, DFA, in Cruise Lines as MSC, Carniva, Royal Caribbean, Holland America, Celebrity and P&O Ferries.

Disaronno remains the world’s favourite Italian liqueur. Featuring an original taste and unmistakable aroma, Disaronno stands out on the world stage with distribution in more than 160 countries. This year sees a new marketing campaign to create an even stronger emotional bond with consumers that encompasses the entire Disaronno world: aspirational, evocative, iconic and elegant. This dynamic brand, which has been able to innovate and renew itself over the years, remains a favourite for its versatility – enjoyable on the rocks as well as in its various mixed drinks, including the Disaronno Sour. See the new Ready to Drink Disaronno Sour in a can, perfect for inflight sales and airport/cruiseship F&B.

Alongside Disaronno, visitors to the stand can see other key brands including Tia Maria, Rabarbaro Zucca, Disaronno Riserva and Duca de Salaparuta wines.

Domenico Toni adds: “TFWA Asia Pacific Exhibition & Conference is a vital date in the annual travel retail calendar and an important showcase for our brands. We believe that this year will be pivotal for us in really establishing a strong foothold in the region and are very much looking forward to meeting friends old and new.”

After a long, hard day work in the exhibition hall, visitors to TFWA Asia Pacific Exhibition & Conference can enjoy Disaronno’s famously refreshing cocktail; Disaronno Sour, at the TFWA Asia Pacific bar from Monday to Wednesday. The bar is situated on level 4 of the Marina Bay Sands Expo & Convention Center and is open from 18.00 – 19.30, except on Monday when badge holders can enjoy cocktails from 17.00 – 19.30.

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