Whyte & Mackay Limited is today announced as whisky partner of the world’s largest international airline, Emirates. The definitive luxury single malt The Dalmore and multi-award winning island malt Jura can now be appreciated at 35,000ft on Emirates, which serves over 135 destinations world-wide.
In a first for the whisky distillery behind some of the world’s most iconic and innovative releases, The Dalmore King Alexander III is now available to First Class travellers on board the airline’s flights.
The Dalmore has always set the highest standards in whisky craftsmanship and The Dalmore King Alexander III is an exemplary representation of this. The only single malt in the world created using a unique six-cask finish, this pioneering whisky is the creation of The Dalmore’s Master Distiller Richard Paterson. His fifty-year career and dedication to personal cask curation and multi-stage maturation result in a sumptuous and layered whisky of legendary finesse.
Jura Superstition Single Malt accompanies The Dalmore on-board the Emirates experience, served in Business Class. From the remote Isle of Jura, nestled off the West Coast of Scotland, with only one road, one pub, one distillery and 200 people, Jura creates single malt with a true passion for the craft of whisky making. A lightly peated whisky with subtle notes of smoke and spice make Superstition a warming drinking experience, perfect when enjoyed as customers take in the night sky from above.
Dubai-based Emirates, known for its unmatched hospitality and world-class service, is considered a leader in the travel industry and already carries a host of premium products on board its services. The Dalmore and Jura will be the newest additions to the airline’s recently revamped spirits offering, sitting alongside only two other Scotch whisky brands on the First and Business Class menus.
Joost Heymeijer, Senior Vice President, Inflight Catering, Emirates commented: “At Emirates, we are constantly working to deliver an unmatched customer experience. We’ve gone to great lengths to curate a stellar spirits offering with a mix of niche, hand-crafted brands as well as popular and well-loved spirits. We’re proud to offer both The Dalmore King Alexander III and Jura Superstition on our flights. Each distillery is known for their dedication to craftsmanship and access to rare and old casks and we’re proud to be serving whiskies of such quality to our customers.”
Dalmore Master Distiller Richard Paterson added: “Award-winning Emirates is known the world over for its exceptional luxury travel experience and it is an honour to be associated with them. Given its exceptional flavour profile, it is therefore fitting that the renowned six cask-finished The Dalmore King Alexander III should be selected to feature on board.
“It’s exciting to see one of my most celebrated creations now offered at 35,000 ft. This is a proud moment for me.”
Ashish Monga, Area Director Middle East, India and Africa, added: “We are privileged to partner with Emirates and to have The Dalmore and Jura on-board First and Business Class respectively. Over a decade, both brands have seen enormous growth, and we are grateful to Emirates for providing this wonderful opportunity that will allow existing and new drinkers to enjoy our brands while in the air and enjoying the service of its team.”
Antoinette Clifford, Senior Travel Retail Marketing Manager further added: “This partnership will serve to reinforce both brands’ reputation and standing which we are very excited about. We are confident that the First and Business passengers will enjoy the taste and stories of both brands.”