Mars international Travel Retail has strengthened its
Veghel, Netherlands based leadership team with three new appointments to bring
together more than 100 years of collective Mars experience.
Raghav Rekhi has joined the division as Category Director. In this role,
and as a member of the ITR Leadership Team, Raghav will lead, guide and develop
the marketing team to outstanding deployment of the Travel Retail Category
Vision and ITR strategies, both globally and locally.
He will leverage category expertise of Chocolate, Gum &
Mints and Fruity Confections within Mars Wrigley Confectionery (MWC) to develop
a relevant & winning portfolio to connect with the ever increasing number
of global travelers.
Raghav has almost 20 years of experience with Mars having
worked his way up from Regional Financial Planner back in 1999. Prior to
joining the Travel Retail team he spent the last five years as Marketing
Director for Mars Chocolate India, leading the introduction of its brand portfolio into a
strategically high priority market for the company. This followed three years
as Marketing Director for the Middle East, Turkey and Africa, overseeing a
diverse multi-category portfolio across a wide geography of 30+ countries.
“Travel retail is a completely new channel for me but one
which I am very excited and pleased to now be part of,” he says. “I am
confident that the wide international experience I am bringing to the channel,
following my many years with Mars working across different countries and
product categories, will be of real benefit to the team.”
Tom
van Ommen
first joined Mars Food Europe as a Finance Trainee in 2009, rapidly moving
through the ranks to become Regional Finance Manager Europe and Eurasia in 2014
for the Confectionery business.
In his new role as Chief Financial
Officer and, as a member of the ITR Leadership Team, Tom will lead the finance
agenda of the global Travel Retail channel in Mars Wrigley Confectionery. Tom
brings international perspective and thorough understanding of the wider Mars
finance organization and processes.
“I look forward to use my experience of
working with a variety of markets and business models to play a key role in
developing and executing our strategy for growth for the coming years,
delivering value for both our customers and Mars”.
Appointed to the newly created position of Corporate Affairs
Director Global Travel Retail is Maud
Geerbex. Having worked across
various PR and communication roles, Maud first
joined Mars Netherlands in 2011 as Corporate Affairs Director for the Dutch
market, moving onto join Mars Global Food as Global Director Internal
Communications and Food Academy in 2015.
In her new role Maud is responsible
for all internal and external corporate communications, public affairs, issues
management and crisis management and will work directly with appointed PR
agency Essential Communications to build MITR’s share of media voice and ensure
the delivery of clear key messages to promote and build on its category
management principles and strategies through industry events and media
sponsorship, advertising and editorial campaigns.
Says Maud: “It’s incredibly exciting
to join the Mars ITR business in this new role. I look forward to getting to
know the travel retail industry and addressing the opportunity for Corporate
Affairs. With the ITR team, I will work to strengthen our communications in the
industry, in line with our leadership in the category.”
Raghav, Tom and Maud all report
directly to General Manager Gary Clarke.
The names and roles of the full MITR
Leadership Team are:
Christophe Bouyé Sales
Director
Bas Bredenoord
P&O Director
Gary
Clarke General Manager
Maud
Geerbex
Corporate Affairs Director
Raghav
Rekhi
Category Director
Olivier Rondeau
Logistics
Director
Tom van
Ommen CFO
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