Tyko adds Junior collection for Breo Along with new polarized lenses

Sunglasses have long been an obsession for Breo and the new ranges to be debuted at TFWA World Exhibition (Green Village K38) by Tyko Brands reinforce its commitment and investment to the travel retail market. With over 55 new SKUS being introduced in Cannes, including very on trend styles and new added features, Breo’s offer to the category is more competitive than ever.

The new SS16 Junior Eyewear range of sunglasses are the perfect purchase for safety conscious parents as they head of to the sun with children. Suitable from ages 3+, they have the same high specification as the Breo Adult range with 100% UV protection, a comfortable, sweat resistant coating and toughened lenses. Retails starting at a very affordable price point of £15, and offering a diverse collection of colours, this kid’s collection will be loved by children and parents alike.

A significant step-change to the Breo sunglasses range in SS16 is the introduction of polarized lens for some of the best selling frames including the wayfarer style Uptone, along with new sporty frames that particularly justify their use. Polarized lenses give improved contrast and visual clarity, reduce eyestrain and reflection and eliminate glare, making them perfect for outdoor activities including winter and water sports.  

At the forefront of the new polarized lens models is the aggressive, sporty Zenith frame. Its face hugging frame design is perfect for active, outdoor sports-wear, while the features and benefits of the polarized lenses make them ideal for the Winter Sports market.

Breo Edge

 

 

Breo Zenith

 

Another first is the use of a metal frame within Breo’s Resident frame range. The classic club master style frame has been a big hit and this new premium Resident Elite collection looks to expand the appeal, especially with its on-trend rose gold and navy colourway models.

Says Tyko’s Global Travel Retail Director, Martin Lovatt: “Sunglasses continue to show very strong growth figures in travel retail and while the market is becoming increasingly competitive there really isn’t very much available at the lower-priced end of the market that does not stint on quality eye protection – apart from Breo. We believe it’s a niche that is worth investing in and are very pleased with the brand development for SS16.”