With a passion for Champagne and
travel spanning over 250 years, Champagne Lanson has launched a new gift box
which revisits the iconic symbols that have made the brand what it is today.
Available during September at Paris Charles De Gaulle Airport with Aelia, the
exclusive travel retail gift box is a wonderful representation of the history
of Champagne Lanson.
Decorated with travel symbols and
seals, chosen to highlight specific points of the brand’s historic past, the gift
box is offered with Champagne Lanson’s Black Label – Brut Non-Vintage. With its
matte black appearance, black lacquer and gold finish this new travel retail
exclusive creates an elegant and eye-catching look. The iconic symbols have
been re-designed to incorporate the Lanson Cross, whilst some of Lanson’s old
seals have been transformed into stamps making the gift box totally unique. The
French origin of the Lanson House has also been subtly represented through the
use of delicate French flag designs.
Alongside the gift pack, Champagne
Lanson will be offering a 15% price reduction on Black Label 75cl, Rosé Label 75cl, Twin Pack Black Label/Rosé
Label 2x75cl, and Twin Pack Black Label 2x75cl to travellers passing through
CDG Airport throughout the month of September.
Olivier De La Giraudière, Export
Director of Lanson Champagne comments, “This
original gift pack exclusive to travel retail is another indication of
Champagne Lanson’s commitment to the channel. We pride ourselves on giving our travel
retail customers unique and outstanding products that cannot be bought in the
domestic market. By incorporating elements of Champagne Lanson’s history onto
the gift-pack, along with travel related symbols, we have created a very
relevant item for the category; one that we hope that travellers will want to enjoy
with their friends and family. By
featuring our most successful and original Champagne – Black Label – with its redesigned
label - we are positive this new gift-pack will fly off the shelves.”
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