New brands and new collections strengthen
company’s position as inflight’s leading supplier of watches
Watches have
always been one of the main focuses for travel retail distributor Scorpio
Worldwide, and this continues at TFWA World Exhibition (Mediterranean
Village, P08), where it
will be showcasing its portfolio of exciting time pieces.
A main focus
for Scorpio will be the extension of its hugely successful Aviator F Series to
include a Vintage Collection that pays homage to 1940s and 1950s pilot watch
styles. Stunningly designed, the collection is packaged in a dark green box,
which replicates the colour of B52 Flying Fortress aircraft. The 44mm case and
high quality leather strap give this watch a modern on trend look, yet the
intricate details of the dials and numerals keeps traditional Aviator fans
happy.
Chairman, Stuart
McGuire comments, “Aviator has stood out as our biggest selling brand for the
last five years, offering exceptional quality and value. In order to maintain
and grow the brand’s popularity we have regularly updated and extended the
range over this time to ensure that we continue to provide our customers with
on-trend, fashionable watches. This latest collection takes the brand to a new
level of sophistication.”
The Aviator
range also sees the extension of its familiar styles, with the development of
four new watches – 2 for men and 2 for women. Introducing mesh bracelets for
the men’s range, with a quality steel bracelets that do not require post
purchase size adjustment and interchangeable straps for women, the four watches
offer new dial colours detailing, which give the Aviator range a broader demographic
appeal.
Following on from its successful launch at TFWA Asia Pacific,
Scorpio Worldwide will be continuing to push its Yamaha Factory Racing VR/46
Collection by TW Steel watches at Cannes this year. With listing already
confirmed with many high profile airlines, the limited edition collection that
is exclusive to inflight brings quality and style, but with an accessible
price.
Also new from TW Steel is a selection of their world famous
Canteen watches. This global lifestyle
brand is well known for being “Big in Oversize Watches” and Scorpio has a
selection of 45mm gentlemen’s watches, some of which are exclusive to Travel
Retail. Defined by the signature
hook/crown cap and two steel dots on the leather strap, these watches are
instantly recognisable.
Scorpio
Worldwide is also thrilled to announce the launch of a range of inflight
exclusive watches by Daisy Dixon. With 16 styles, including 2 with
interchangeable straps, the range offers unique individual floral designs,
double wrap straps and coloured dials. Originally a pure online brand, Daisy
Dixon has built up a large following, becoming well-known for its supermodel
named watches. With packaging that has been designed specifically for inflight,
the fashionable watches are partnered with either a matching half bangle, or
two changeable straps. With a retail pricing from £55 the Daisy Dixon range offers
high fashion for low cost, making it an ideal gift item for a trend loving
traveller.
Bringing back
the highly fashionable Superdry brand to inflight, Scorpio Worldwide is also
showcasing a new range of urban watches. With four silicon and two
multifunctional styles and two silicone Nato strap models to choose from, the
watches are ideal for urban, young travellers. With a retail prices from £25-£55,
they offer a great value price point for such a pure fashion brand.
“The
introduction of the new brands like Daisy Dixon and Superdry to our portfolio reflects
our ambition to offer customers a one-stop shop for watches, allowing them to
select from a variety of brands and price points to cover multiple demographics
and passenger needs,” continues McGuire.
Seven new
models also join the popular Karen Millen range. With new pastel tones and
different colour plating, the new watches offer customers on-trend colours and a
choice of beautiful designs.
A totally
revamped Beverly Hills Watch range is a further addition to Scorpio Worldwide’s
extensive portfolio. With new packaging, colours and totally new designs, which
include Nato straps and vibrant colours, the new range keeps its classic styles
and affordable prices, but adds a desirable twist of style.
Scorpio is
also pleased to announce the introduction of its own range of watches; Chocks
Away and Lady Luck. These feminine watches are inspired by the Vargas ‘pin-up’
girl artwork from the 1940s, and are available in a range of colours.
Last but by
no means least, TFWA World Exhibition sees Scorpio Worldwide launch the 10
best-selling domestic watches from Timberland to inflight, including the star
of Timberland’s portfolio: the Heinniker, and also the Bartlett.
“The continued introduction of new, on-trend watches is vital
to ensure that Scorpio retains its position as the leading supplier of watches
to the inflight business. We continually monitor trends to ensure that we have
a portfolio that reflects them, resulting in a diverse range that gives our
customers a great choice of stylish, quality brands,” McGuire adds.
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