Accolade Wines to showcase its recently acquired Chilean Wine brand Viña Anakena at TFWA World Exhibition

Accolade Wines has cemented its position as the leading New World supplier of premium, commercial and value wines by becoming the first company to have a footprint in all major New World wine regions, thanks to its latest acquisition of Chilean brand Viña Anakena. 

Launching to Travel Retail at TFWA World Exhibition (Red Village, J02), Viña Anakena already has an outstanding reputation as a producer of world-class, distinctly Chilean wines and is a significant exporter with a presence in 50 domestic markets, including the United States.

Commercial Travel Retail Director, Rupert Firbank, comments, “We are thrilled to introduce this latest addition to our travel retail portfolio. The range is perfect for the travel retail market as it includes wines at a number of price points that are suitable to a variety of passenger profiles, allowing us to target all channels within global travel retail. With the knowledge and distribution channels Accolade has in the travel retail wine category we are confident that we can mimic –if not better- the success we have seen with previously acquired brands Geyser Peak, Mud House and Grant Burge Wines.”

Viña Anakena was founded in the late 1990s by two friends, Felipe Ibáñez and Jorge Gutiérrez, in Alto Cachapoal, in the cool foothills of the Andes Mountains, south of the Chilean capital Santiago. Their goal was to craft elegant, innovative and distinctly New World wines that reflected their origin and Chile´s potential as a producer of world-class fine wines. Their goals were achieved with Viña Anakena’s wines widely acclaimed by consumers, wine writers and the trade. The acquisition includes all the brands and inventory relating to Anakena labels, a 3000 tonne winery, a vineyard near the winery, Cellar Door and VIP tasting room.

Viña Anakena, Managing Director, Ricardo Letelier added “Accolade has a track record of looking after and growing brands. The 160 year-old Australian Hardys’ brand is at the heart of the business, and is the number one selling wine in the United Kingdom. Accolade has demonstrated through its acquisitions of Geyser Peak in 2012, Mud House in 2014, and Grant Burge Wines early this year, that it not only preserves the unique identity and heritage of its brands but can bring its global expertise to bear to grow brands that it brings into the company.”

Anakena’s founders, Felipe Ibáñez and Jorge Gutiérrez, are glad to see the brand and assets they founded enter a new growth phase with Accolade at the helm. “We are proud of our country and national wine industry and for over 15 years have enjoyed building the high quality wines and assets of Anakena. As we pass the business onto Accolade we look forward to seeing the great wines of Anakena available to more consumers in more countries.”

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Accolade Wines Background

Drawing on the proud heritage of Hardys, one of the first wineries established in Australia over 160 years ago, Accolade Wines has matured into a global wine company whose brands sell in over 100 countries. Our portfolio features some of the world’s best-known brands including Hardys and Banrock Station (Australia), Flagstone and Kumala (South Africa), Echo Falls and Geyser Peak (California), and Mud House and Waipara Hills (New Zealand), amongst others. Headquartered at historic Reynella, South Australia, we employ more than 1500 people in Australia, the UK, mainland Europe, North America, Asia, New Zealand, Chile and South Africa.

Our vision is to be the world’s leading provider of New World, premium, commercial and value wines. For more information about our people, our brands and our business visit us at www.accolade-wines.com.