Frey sharpens up its story-telling for Cannes

Chocolat Frey – Switzerland’s leading chocolate manufacturer - is bringing a number of new lines and a range redesign to TFWA World Exhibition (stand H27 / Blue Village) as part of its new focus on travel retail.

Key to the offer is the redesign of Frey’s Chocolate Library, which has been successfully selling on board SWISS for the last 2.5 years.

As part of the introduction to all travel retails outlets, the Chocolate Library is also receiving a design make-over, inline with the brand’s general upgrading of its travel retail portfolio. A modern sharp new look combining the traditional red and gold Frey logo with crisp off-white and matte gold.

The Chocolate Library is positioned as a perfect gift item for travel retail – exclusive to the market – and comprising five assorted chocolate tablets within a ‘book-styled’ outer that can be merchandised from any side.

The flavours included are Creamy Milk, Milk & Hazelnuts, Dark Lemon Pepper, Dark Orange and Dark 78%. “We have replaced Dark Crunchy Almond with Dark Lemon Pepper to include a more modern, stylish touch to the range,” continues Rosenberg. “It’s a really delicious selection and provides a perfect introduction to the Chocolat Frey range of flavours.”

The Chocolate Library will be shown in Cannes alongside Frey ‘s hero line, including Chocobloc 5 x 100g Family Pack, Chocobloc 400g range and Swiss Premium Chocolate Tablets 300g.

“We also have a very exciting new launch planned, which will be revealed nearer the show,” continues Rosenberg

About Chocolat Frey

One of the oldest chocolate factories in Switzerland, Chocolat Frey was founded in 1887 by brothers Robert and Max Frey who opened the first company in Aarau. Exporting of the Chocolat Frey brand began in 2008. In 2014 the company opened its first Chocolat Frey visitors centre in Buchs which this year is expected to attract more than 80,000 Swiss nationals and tourists from all over the world. Chocolat Frey is the number one on the Swiss chocolate market, commanding a market share of nearly 40% in Swiss retail trade (source: Chocosuisse 2014 ), and all Chocolat Frey products are 100% made in Switzerland - from bean to bar.

Chocolat Frey is highly committed to sustainability. UTZ certified since 2011, the company is dedicated to combatting the problems of poverty and child labour amongst cocoa plantations. As part of its work, Frey has built and finances 12 family homes in the SOS Children’s Village of Asiakwa in Ghana.

Frey represents uncompromising Swiss quality, know how, tradition and innovative strength.