Thursday, 1 October 2015

Travel Blue teams up with Braun, Oral-B and Duracell


Travel Blue, the No1 travel accessory company has joined forces in Travel Retail with Braun, Oral-B and Duracell, the 3 famous international brands.



Exhibiting at TFWA World Exhibition (Red Village, M24), Travel Blue will be offering a selective range of these global brands, which will form part of their Travel Blue offer and will feature on their display stands, already present in hundreds of airports in over 100 countries worldwide.

This new project will potentially offer these highly popular brands to hundreds of million of travellers, worldwide and will generate additional sales to the retailer on existing space.

For the retailer, this is incremental business and a great opportunity to stock these amazing brands, without finding any extra space.

Avi Levin, Owner and Managing Director of Travel Blue said:
 “We are delighted about this new collaboration to offer these 3 global brands. The carefully selected range we are offering, are a natural extension to our well established distribution, especially in the airport shops working with the top global operators.”

Klaus Mellin, owner of Tax Free Trade, P&G’s exclusive agents for Braun, Oral-B and Duracell in Travel Retail commented “we are delighted about this cooperation with Travel Blue which will bring additional placements at key international airports around the world.”

This very concise range will feature key retail price points targeted to generate impulse purchases of travel essentials. These include Oral-B battery powered toothbrushes and replacement toothbrush heads, Duracell most powerful batteries and, of course, the Braun Mobile Shaver and other key items from Braun.

For more details visit Travel Blue and Braun at the Tax Free World Exhibition, Travel Blue stand number is M24. Braun stand number Mediterranean Village, P15.

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