The elit™ Andean Edition & JDO: Winners at The Luxury Packaging Awards 2015

JDO Brand & Design has been announced the winner of The Luxury Packaging Awards 2015, in the Special Edition Pack category, for their work on the ultra-luxury, elit™ Andean Edition.  The result was announced on Wednesday night (16th September) at a glittering ceremony at London’s Grosvenor House Hotel.  Winners were chosen from an impressive list of finalists who were shortlisted at the ‘Winter & Company’ sponsored judging event in June.

The elit™ Andean edition is the latest and final release in the elit™ pristine water series.  First introduced in 2011 with the Himalayan Edition, followed by the New Zealand Edition in 2013, the elit™ pristine water series captures the brand’s unrelenting pursuit of liquid perfection as the vodka maker continues its quest to explore and bring to life the subtle tastes of exemplary vodka, beginning with the most pristine of all ingredients: water.

The limited edition vodka comes in a hand-cut crystal bottle, designed to refract light and enhance the liquid’s clarity.  Every exquisite bottle is sealed with a silver medallion overlaid with gold and crowned with a ruby depicting the elit™ by Stolichnaya® flame.  The bottle is then nestled in a sustainable Chilean Black Cherry wood case that is lined with leather.  JDO took inspiration from the native woods and the metal textile designs of the local Mapuche tribe who attribute their great health to Colico Lake’s pure water.

With only 250 bottles set for global distribution, this new, highly limited edition spirit is the jewel in the crown of a series of unique vodkas of unprecedented perfection and exclusivity.

Paul Drake, JDO creative director said, “It’s not often that you get the opportunity to work on such a prestigious brief and with such beautiful materials. We feel that we’ve truly been able to tell the story of this Andean edition elit™ pristine water series.”

Rob Cullins, CEO of Stoli® Group adds: “The final elit™ pristine water series needed to be the ultimate expression of the elit™ by Stolichnaya® brand and JDO has managed to capture this perfectly with their beautiful and impactful design.”

The elit™ pristine water series is 40% ABV (80 proof), retailing at EUR 3,000 per numbered bottle (250 bottles worldwide).

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About Stoli Group

Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit™ by Stolichnaya® and Moskovskaya®. With operational business units across 3 continents and distribution in 167 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.

With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Distilled in the Group’s own ultra-modern raw alcohol distillery in Tambov, Stoli’s exceptional purity is achieved by controlling the process from grain to bottle using only the highest quality ingredients, quadruple filtration and only three times distilled.

For more information visit www.stoli-group.com and www.elitbystoli.com
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