THE KASE TO OPEN AT CAMBODIA’S PHNOM PENH AIRPORT AS BRAND ANNOUNCES NEW STORE OPENINGS AND REPAIR SERVICE

Specialising in ready-to-wear and on-demand customised fashionable items for smartphones, tablets and many more products, THE KASE has announced that its second airside store will open at Cambodia’s Phnom Penh International Airport at the end of this year. In addition, a second landside store is scheduled to open at Manila NAIA Terminal 3 in November.

These openings sit alongside some 13 new stores planned to commence operation between now and the end of the year, further positioning THE KASE as the global leader in mobile device personalisation. The new store locations include Jakarta and Surabaya in Indonesia; Dubai (The Dubai Mall); Doha (The Pearl); Johannesburg, Pretoria and Durban in South Africa; Vietnam; Reunion; Philippines; Singapore and Oman.  

In addition, THE KASE is now adding a Screen Repair service to its stores allowing customers to quickly and easily have their cracked Smartphones back in perfect working order.

Steve Rosenblum, CEO & Founder of THE KASE: “As THE KASE expands into more domestic markets globally, so the brand is becoming ‘the place’ for mobile device personalisation. Alongside that, our offer of accessories is growing ever wider, so THE KASE really is a one-stop-shop for all mobile-device needs. Importantly, the concept – with its fashion based layout and design – means THE KASE is equally appealing to women as well as men.”

Available as stand-alone boutiques, shop-in-shops or pop-up stores, THE KASE is perfect for airport retail.  “We’re delighted to be opening our second store at Manila airport and in Cambodia later this year. We’re currently in discussion with the airport authority regarding the size and format of the store and hope to be able to announce more details soon.”

The KASE HISTORY

• 5 stores in Paris and surrounds open in December 2012, 65 stores opened by December 2013,

• Asia: Singapore first opening May 2013 (Ion Orchard), Hong-Kong first store November 2013.

• Belgium November 2013

• USA: Staten Island Mall NY, Providence Place Mall RI

   Opening December 2013, Garden State Plaza NJ March 2014.

• First Franchise store opens November 2013 in Belgium. Today 30 franchise stores operated worldwide in France, Belgium, Switzerland, Philippines, Indonesia, Dubai, Saudi Arabie, Turkey, South Africa.

• First Airport shop opens February 2015 at Manila NAIA

Steve & Jean-Emile Rosenblum

In 2000 Jean Emile and Steve Rosenblum launched the e-commerce site Pixmania.com which in 2011 generated sales of over €900 million. 35% of the sales were in France and the rest of the business came from 25 European countries with 1400 employees and a monthly traffic of 30 million unique visitors. Originally created to sell photographic equipment, by 2012 the product range included such diversified sectors as consumer electronics to jewellery, to baby products. The two founders also developed a marketplace allowing thousands of business partners to have access to their customer base. With their subsidiary e-merchant, they became a major player in the delegated e-commerce sector. After selling Pixmania to Dixons Retail for 366M€ enterprise value, and leaving their operational roles in 2012, the 2 brothers founded The Kase to become a worldwide player in the fashion accessories retail business.