Well
known industry professional Kevin Baker has been named Global Travel Retail
Director of Marie Brizard Wines & Spirits.
Baker’s role is to develop and establish a Travel Retail business for
Marie Brizard Wine & Spirits by creating and implementing a channel
strategy aligned to the company’s new ‘BIG 2018’ strategy (Back In the Game).
He will also manage the Middle East region.
Marie
Brizard is by no means new to Travel Retail but the company – previously known
as the Belvedere Group - has seen a complete restructuring of its business
during 2014.
Says
Baker: “Marie Brizard Wine & Spirits is embarking on an exciting new
strategy for travel retail with a strong portfolio of both established and
innovative new brands including Cognac Gautier (voted the World’s Best Cognac),
Sobieski Estate Vodka, Marie Brizard Liqueurs, and the recently launched SHOTKA, amongst
others.”
Baker
brings a long and distinguished 30 years plus track record to Marie Brizard
with huge experience on the brand, distributor and retailer sides of the TR
fence. Most recently he was Global
Head of Liquor and Head of Category Europe for Liquor, Tobacco
& Technology for The Nuance Group based in Zürich. This followed a directorship with distributor World of
Patria International where he was responsible for the development and distribution
of the company’s premium brands.
Baker is probably best known, however, for his 20 year
experience of global and regional
sales and marketing with premium spirits brand companies Brown-Forman and
Diageo.
Says Baker: ”Joining Marie Brizard in this very exciting
period for the group is a tremendous opportunity for me to exercise all the
skills I have gained over the last 30 years – many of which have been in travel
retail. I am very much looking forward to taking on the challenge and catching
up with old friends, colleagues and sparring partners (!) in Cannes, next month.”
No comments:
Post a Comment