Throughout the month of September, Stoli and Favarger are offering a unique experience to travellers, which includes sampling the combination of fresh raspberries dipped in a delicious Favarger Fondue, complemented with a shot of Stoli Chocolat Razberi.
At the same time, travellers can benefit from a special offer, giving them 20% off a Favarger Fondue Kit and a bottle of either Stoli Chocolat Razberi or Stoli Premium. With striking POS material, the pop up stand uses a combination of red and white and large visuals to create a vibrant, eye-catching area. With a bottle of Stoli Chocolat Razberi on ice and pot of bubbling Favarger fondue to sample, travellers are sure to be tempted by this mouth-watering promotion.
Jean-Philippe Aucher, Global Duty Free and Travel Retail Director, Stoli comments, "This is an exciting first cross-brand promotion for us and is our biggest ever with The Nuance Group. We have found working with Nuance to be extremely easy and we are hoping that this will be the beginning of a very successful partnership. The use of cross promotion in travel retail is very under developed and it is an area that has great potential.
“Travellers are always looking for a great offer and using a cross promotion can increase their interest in a brand that they may have not normally considered. Working with such a high quality brand as Favarger Chocolate will not only raise our awareness with those who may have just been looking for a fine confectionary product, but should also help to boost our sales through a new target audience. It’s a win win promotion for all parties.”
October 2014
About SPI Group
Founded in 1997 by Yuri Shefler, SPI Group (headquartered in Luxembourg) is the owner of global vodka brands such as the iconic Stolichnaya® Premium vodka range, elit™ by Stolichnaya®and Moskovskaya®. SPI is one of the world’s leading wines and spirits organizations active in the production, sale and distribution of more than 380 brands - many of which it owns. The group also operates a network of 70 alcohol retail shops, develops large-scale real estate projects and farms ca.5,600 hectares of agricultural land. SPI Group has been a strong acquirer and integrator of spirits and wine companies, having completed 15 acquisitions of producers, importers, distributors and retailers of beverages. For more information visit www.spi-group.com
About Favarger SA
Since 1826, the Favarger chocolate Manufacture has been perpetuating almost 200 years of original recipes. Each recipe tells a story that has been perfected over time.
Today, Favarger remains Geneva’s only chocolate Manufacture. It is also the third oldest chocolate manufacture in Switzerland to roast cocoa beans and to master the entire chocolate-making process: Transforming beans into chocolate requires intricate knowledge and expertise that Favarger has been mastering with passion and perfection since 1826.
Fondue is a wonderful chocolate recipe. The creamy texture passionately reveals the subtle flavours. Chocolate fondue is ideal for a delicious and festive family dessert. It can be enjoyed with fresh summer berries as well as yellow winter fruits. Sold as a kit (with a fondue pot) or as an individual jar, this product encourages you to enjoy chocolate in a new fun-filled and festive way.
www.favarger.com
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