Designed to convey luxurious pleasure and preciousness, Tendresses is targeted at male and female shoppers looking to show their affection to a loved one through a delicate gift. Two sized gift boxes are offered of 16 and 22 pieces, each designed to convey femininity in Fuchsia with lace and romantic flower details, delicately embossed in gold.
Focusing on surprising and delighting consumers, each box contains four delicious melt-in-the-mouth recipes including a tangy raspberry ganache, a crispy coconut praliné, a caramelized pecan nut ganache and a delicate white pistachio praliné. Each creation offers a moment of pleasure and refinement, showcasing Godiva’s latest chocolate craftsmanship, resulting in a unique taste each time.
Leen Baeten, Senior Manager Marketing & Business Development Global Travel Retail comments: “Godiva is associated with the art of fine chocolate and Tendresses is no exception. This new product allows travellers to buy their loved one a gift that looks beautiful as well as tastes divine. Everyone wishes for their loved ones, especially the women in their lives, to feel pampered and exceptional and that is what we had in mind when designing this gift box. The gold detailing and unique creations inside give Tendresses a unique look which any recipient will feel delighted to receive.”
Creating a total experience in-store for travellers is one of Godiva’s main commitments for travel retail. Shop in shops, counters and stand-alone boutiques are exciting new elements that are all part of Godiva’s travel retail strategy. This year has seen the opening of the incredible 12m counter at Hamad International Airport, Qatar, which offers a new chocolate concept beyond anything else seen from Godiva in Travel Retail. With five different sections to cover all travelling needs, plus a chocolatier present 24/7 to create added theatre through dipping, decorating and finishing chocolates and biscuits, first results from HIA are “extremely positive”, continues Baeten which just goes to show that concepts such as this do far more than just benefitting the individual brand but help the category in general.”
People working at Godiva are passionate about the brand and dedicated to bringing the ultimate chocolate experience to consumers around the world. Travel Retail is in many ways the window to the world and the place where Godiva reaches new consumers. By working closely with customers, Godiva will continue to define and strengthen the premium confectionery brand.
Moving forward, Godiva will continue to have a strong focus on travel retail introducing new and exciting products and categories to the international traveller, supported by high profile activations and exciting in-store experiences. “We see further healthy growth ahead for the confectionery category in travel retail and it is our ambition to continue on this growth path with a compelling offer to airport authorities and retailers,” says Christoph Neusser, VP Global Travel Retail. “The success of our Chocolate counter in Qatar proves the potential of confectionery when the category is given the right space and profile. With Tendressses and our other new product offers exclusive to travel retail, alongside our committed approach to retail investment, we believe we are well equipped to continue on our growth path throughout 2015 and beyond.”
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