Stoli rules the night in Cannes with its new Premium Night Edition

For those that want to party on into the night, the STOLI Group stand at TFWA World Exhibition will be the place to be (Blue Village – D3). Launching Night Edition 2014, this new limited edition Stolichnaya Premium Vodka is the second in a range designed to target night-life. Coming alive when chilled, this unique bottle aims to take any party from ice cold to red hot in a matter of minutes. When the bottle’s cold the party’s hot. 

The frosted glass bottle has elements printed in temperature activated ink; the transformation occurs once the bottle is chilled to under 15C/60F. Once the temperature has been reached, the innovative bottle shows high energy elements from the night, including a DJ, shakers, drinks and music symbols, the heart that features on the front of the bottle grows horns to symbolise the change from day to night.

Initially introduced in selected airports end of this year, and rolling out globally from January 2015 on, the limited edition 100cl bottles will be supported by a strong Travel Retail promotion concept, featuring eye-catching display units and spectacular POS material. Aiming to help drive footfall and convert shoppers into buyers, special LED lit ice coolers as well as a 30 second movie will help demonstrate the bottle transformation.

Travel Retail Director, Jean-Philippe Aucher comments: "We are thrilled to be launching our Night Edition 2014 at TFWA World Exhibition. The 2013 exhibition saw the launch of the 1st Night Edition which has proved very successful in travel retail. This year saw us partnering with Heinemann Duty Free, our aim was to attract the attention of travellers to our varying portfolio of Premium Vodkas but with a real focus on Night Edition. We set up tasting bars in Hamburg Plaza, Frankfurt A, Berlin Tegel and Schoenefield, offering Stolichnaya Premium cocktails. Our sales increased by 350% over the same period last year, with Night Edition accounting for 60% of the increase. With such positive sale figures, we are very confident that this new, innovative edition will be just as, if not more popular."