Tuesday 30 September 2014

Tyko Travel Retail expands its brand portfolio, with a number of exciting new launches.

Tyko Travel Retail is expanding its travel retail offering, with the announcement of three new brand launches at TFWA World Exhibition (stand Green K38). Aiming to continue its multi-brand strategy, Tyko is using its experience in the duty free market to expand its portfolio and offer a more diverse variety of brands to attract a wider audience.

With an aim to break into the jewellery category, Tyko's new brand Daisy Chain offers beautiful delicate wrist-wear using materials only from nature. Hand-made from naturally sourced Raffia grass, dressed with nature’s beautiful gems, beads and shells sourced from all corners of the world providing vibrancy, energy and uniqueness within every set.


Price range from £15-20.

Expanding its watch offering, Tyko will also be launching two new watch brands:

Punk Luxe

Punk Luxe is your perfect fashion accessory – a quirky feminine watch & bracelet set with an on trend punk vibe. With 4 looks in 1 the minimal dial features contrasting black and red hands set in a gunmetal effect case. This innovative case allows the genuine leather straps to be easily interchanged & worn as a collection or alone as part of the “stacking trend”, ensuring your look always rocks.  Price is £20.



Kartel
This range of elegant men's watches provide a high fashion look for the modern man. The large dial features simple raised hour markets alongside an understated Kartel logo. Timeless Genuine leather straps, high precision Japanese movement and stainless steel case backs are just a few of the qualities of this truly refined collection of wrist wear. Price will be around the £55-60 range.
Martin Lovatt, Tyko Travel Retail adds, "TFWA World Exhibition will be an exciting exhibition for us this year. We have a new enlarged stand to reflect our expanding team, rapidly growing brand portfolio and increasing distribution channels.

“Expanding into a new category has its challenges, however our new hand-made Jewellery collection - Daisy Chain with organic elements is a truly unique, fun concept and the collection is very special. As for our two new watch brands, after closely studying both the Travel Retail and Domestic markets Punk Luxe & Kartel are very much on-trend brands, being TR exclusive will only accentuate the desirability of the two fresh and unique looks these brands offer within the sector.”

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