Fraternity Spirits goes TEQ-TROPIC with cocktails in Cannes

Fraternity Spirits is continuing to build distribution for its range of premium spirits, including Tequila Corralejo, Vodka Boker, and more recently introduced El Ron Prohibido Rum. The company reports that this year has seen it consolidate its duty free listings in in Mexico, The Maldives, The Philippines, India (Delhi Duty Free), Nepal, Dubai Duty Free, Sri Lanka Duty Free (Flemingo), and Bangalore Duty Free (Nuance). New listings have been secured in Japan and are imminent in Sydney, Australia, and Korea.

To further promote Tequila Corralejo to travellers, and support its annual Margarita competition  for bartenders, Fraternity Spirits is highlighting the use of its 100% pure Blue Weber Agave tequilas, as the base for a perfect cocktail.

AT TFWA World Exhibition (Blue Village E1), Fraternity will be tasting its new Teqtonic cocktail, a simple drink of Corralejo Blanco Tequila and tonic water spiked with lemon. Additionally, Fraternity has linked up with RIVES, a Spanish company creating a wide range of 100% natural tropical syrup flavours. Ideal for blending with tequila for a cocktail guaranteed to inspire thoughts of holidays and relaxation, Fraternity is testing reaction to a combo pack of Tequila Corralejo and Tropic syrup as a travel retail exclusive. Says managing director Raffaele Berardi: ‘The main objective is to encourage travellers to experiment with tequila at home, creating easy to make cocktails for fun filled evenings with friends and family.’

Visitors to Cannes can taste the cocktails every day from Monday to Thursday between 1300 and 1800 hour on the Fraternity Spirits stand.

 ‘We are very much looking forward to TFWA World Exhibition this year, following up meetings with customers particularly from Africa, The Middle East and South East Asia to continue building our distribution globally.’