Luxury confectionery company, Godiva, has significantly strengthened its presence in the Middle East by opening a brand new counter concept at the stunning new Hamad International Airport (HIA), in Doha, Qatar.
This amazing new Godiva chocolate counter exposes travellers to a unique and memorable chocolate experience, remarkably raising the bar in confectionery retailing.Travellers, discovering the exclusive premium chocolate area, Chocology, are invited by Godiva to engage all of their senses in a unique world of chocolate discovery.
Combining the best that Godiva has to offer worldwide, exclusive products and an element of theatre, the new counter offers travellers a completely new chocolate experience, with professional chocolatiers.Trained before the opening in Brussels by Godiva’s Chef Chocolatier, their 24/7 presence at the counter offers a one-of-a-kind opportunity for passengers to purchase delectable treats, savoury biscuits and creative decorations freshly made all day long.
With five sections, the Godiva counter is sure to capture the needs of every traveller looking for a special taste experience.The freshly made in-store section offers a selection of seasonal treats dipped in chocolate and uniquely decorated. Fine delicate Belgian biscuits are offered in exclusive tin boxes, ensuring that the freshest biscuits are available, making them an ideal gift for loved ones back at home.
The main chocolate case hosts a wide range of exquisite chocolates and truffles, including three unique chocolate creations exclusively made for Chocology. For those looking for refreshment in the airport, the world-reputed Godiva Chocolixir is also available. Offered in hot and cold versions, the collection includes six indulgent varieties, ensuring every taste is catered for.
Travellers, looking for a special gift to take home, need to look no further than the Godiva luxurious gifting section. Exclusive gift boxes, designed in an eye-catching peacock blue colour, offer the perfect Qatar Souvenir.Those who cannot choose between the exquisite varieties of chocolates can purchase a selection of the best of what Godiva has to offer, in the form of a stunning chocolate hamper.
Ramon Iglesias, Regional Director EMEA, commented, "We have seen positive results since the opening of our new chocolate counter, with sales outperforming all expectations in the first few weeks.Travellers are attracted by the theatre, excitement and choice that the counter provides, creating a truly engaging and innovative experience that they will not forget.The addition of a trained Chocolatier ensures that travellers are receiving the freshest, handmade chocolates available. Both the exclusivity of the products on offer and the element of watching the fine art of chocolate making, results in us providing a truly unique and engaging offering.”
In addition to the new chocolate counter, Godiva is also present in all of the confectionery areas situated in HIA, including: the Main Shop, Express Shops and Marmalade Market, one of Qatar Duty Free's own concept stores. Iglesias added, "Having a presence in all the confectionery areas
at HIA is evidence that Qatar Duty Free recognises Godiva as a strong, important, premium brand, which fits perfectly with its new airport concept of creating a world-class experience.
“We believe that Godiva's presence at the airport, particularly the unique chocolate counter is an important element of this world class experience – raising the bar and setting new standards in chocolate retailing at airports. We hope that this concept will act as a showcase for what Godiva is capable of, executed in a way that is exclusive and customized to this key location,” said Leen Baeten, Senior Manager Marketing & Business Development.
“By working closely with our customers, together we will continue to define and strengthen the premium confectionery segment. We are convinced this new Godiva concept can be easily adapted to various environments. As part of our growth strategy within Travel Retail, we are looking forward to adding new retail formats and experiences to the list.”