AURORA and Brittany Ferries partnered recently to hold a number of “YooHoo Days” during August. Sylvie Collongues, Onboard Sales Department Brittany Ferries commented: “This was the first time we teamed up with Aurora for this type of promotion and it has been hugely successful, driving sales and penetration in the stores. It has proved to be great fun for both passengers and staff; we will certainly be looking to repeat this type of activity in the future.”
Garry Stoner, Travel Sales Manager for Aurora added: “We have a great relationship with Brittany Ferries, and are delighted with the success of the promotion - a first for Brittany Ferries. This year YooHoo is performing very well for our customers. Promotions like this really help at key trading times of the year.”
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