Launched late last year in
Cannes, the exclusive inflight packaging for the new Seksy sunglass collection
now has confirmed listings with Jet 2 and Virgin Atlantic from Spring 2018.
The sunglasses come packed in
a Seksy branded zipped case with a hot pink lining and exclusive pictures of
the travel retail sunglass styles on the Seksy and Swarovski co-branded box –
what’s more, the case can double up as a make up bag.
The product is kept clean and
secure with shrink-wrapping, and the lightweight packing options ensure minimal
weight in the trolley, which is essential for the airline customer. Not only is
life made easier for the customer, but also for the airline crew; with quick
and easy identification of the product made simple by use of a case sticker which
includes an image of the frame, model number, frame, lens colour and barcode
for easy scanning.
Rebecca Harwood-Lincoln,
SEG’s Head of Travel Retail, comments: “Feedback from buyers has been very
positive so far, they say that this packaging adds value to the product and
ensures extra protection of the sunglass in the trolley, so mission
accomplished!”
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