Perfumer’s Workshop International introduces a new fragrance concept to TFWA Asia Pacific

Perfumer’s Workshop International will be showcasing a new fragrance concept at TFWA Asia Pacific this year (Level 1, T8). The new concept, Amouroud White Woods has been introduced to broaden the appeal of the Amouroud range.  The White Woods range presents brand new olfactive characteristics that aim to be a valuable recruitment tool for attracting new Amouroud users, whilst continuing to delight existing customers. 

The new White Woods perfumes are a collection of fresh, bright and airy, long lasting fragrances. Designed for men and women who prefer a lighter scent year-round or simply during the warm summer months. The White Woods range brings a whole new olfactive concept to the Amouroud range. 

The White Wood range includes:

White Hinoki – Perfumer Angelique Nadau, inspired by the sacred Hinoki Wood that originated in Japan, created this sensation by blending the magic of ginger, blood orange and white pepper to elegantly balance White Hinoki with a gently subdued lightness. At its core, there unfolds a labdanum, heliotrope and cinnamon mixture that adds an element of unusual depth and richness. A full bodied work of art, White Hinoki has a base of bourbon and tobacco giving it a true sense of the unique crystalline effect of Hinoki Wood.

Lunar Vetivar – This scent has been inspired by nightfall’s seduction. Perfumer Jerome Di Marino wanted to capture the ethereal glow that comes just as the sun and the moon share the sky in what he calls an ‘olfactive dream’. Using a unique couture species of patchouli harvested on the Indonesian Island of Java as his foundation, Jerome began to compose iridescent notes of bergamot, pimento and pink peppercorn to create the warm, bright glow he imagines radiating in the setting sun. A velvety fusion of aromatic sage, night blooming cactus and black vanilla evoke the awesome dusk Jerome wanted to convey. Exotic tobacco flower and tonka bean continue to enhance the sensations Jerome has conceived in his Lunar Vetiver. It is both luxurious and noble.

Additionally, Perfumer’s Workshop will also be launching a new fragrance for its original Amouroud range, Oud Tabac. 

Oud Tabac - A deliciously intoxicating sensuous, unforgettable and addictive fragrance. The mixture of Oud, Olibanum and Amberwood give this scent a warm, soft and intimate feeling that wraps you in toasted-caramel notes of Vanilla Bourbon, balsamic and Ambery Cistus.  

PWI founder Donald Bauchner comments, “The growth of ‘niche’ fragrance continues to be remarkable; its annual rate of growth continues to outpace prestige fragrances globally. Since this time last year, we have achieved listings in: Indonesia; Singapore; India; China (Mainland); Bangladesh and Vietnam. We are definitely seeing a mimic of the global growth rate in our company.”

“We think it is very important to keep our ranges exciting and new. Therefore, introducing new collections is a key element for our ongoing relevance and brand animation. We are delighted to be launching our new White Woods collection and Oud Tabac into travel retail at TFWA Asia Pacific; we can’t wait to hear feedback and look forward to seeing friends and colleagues,” adds Bauchner.