Capi introduces Dyson Supersonic hairdryer

- In May, Capi launched the game-changing Dyson Supersonic hairdryer at Amsterdam Airport Schiphol. With its experience in high-standing technology, Dyson created a revolutionary hairdryer. The touch & feel presentation Capi and Dyson co-created was immediately a large success. Travellers are very excited to fully discover and experience this exciting innovation.

The Supersonic has been introduced in the Capi stores at Amsterdam Airport Schiphol with a presentation in the What’s New? showcase, on the Personal Care table and with an in-depth training for Capi’s sales staff. This introduction has proven to be an immediate success and sales far exceeded expectations. Travellers are extremely excited to buy this premium, high-quality hairdryer, priced at €399. This shows the perfect fit between Dyson’s innovative character and Capi’s customers searching for exceptional propositions.

An airport is an inspiring place to be, which creates a different mindset of travellers and therefore leads to different buying behaviour. Capi received many positive reactions from travellers about this promotion. From business travellers who found the perfect gift to bring home after their business trip to leisure travellers who first discovered the price and who were then amazed by the design and quality.

Peter Wiggers, Managing Director of Royal Capi-Lux, indicates: “In close collaboration with our suppliers, we always search for the most surprising innovations to provide travellers with an exciting shopping experience. Just like we do with the Dyson Supersonic hairdryer. Travellers can try out this beautytronics innovation in our stores and discover its benefits. This confirms our role as innovative airport retailer of consumer electronics.”

About Capi
Capi, part of B&S, was originally established in 1894 and has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.

“ARE YOU LIQUEURIOUS?” - Marie Brizard cocktail features in French Airports

‘Are You Liqueurious?’ This is the question behind Marie Brizard’s intriguing new communication and promotion platform, now being asked to travellers in French Airports.

An eye-catching Marie Brizard Anisette wall-bay is featuring in Paris Charles de Gaulle Terminal 2E together with a ‘Marie Zest’ tasting event in Paris Orly South, supporting ‘BuY PARIS DUTY FREE ‘s French Riviera’ promotion. Both activities coincide with the busy May holiday period in France.

“We are delighted that Lagardère Travel Retail has embraced Marie Brizard and the growth and potential of cocktails by partnering with us in two of their key locations to bring our first airport brand activations to life,” says Marie Brizard Wine & Spirits (MBWS) Global Travel Retail Director Kevin Baker. “These will be followed in the brand’s home-place of Bordeaux next month, with tastings targeted at passengers and visitors to Vinexpo.”

According to Sandrine Verrecchia-Godin, Senior Category Manager – Liquor, Duty Free Global for Lagardère Travel Retail, “Marie Brizard provides us with a great opportunity to benefit from the global growth in cocktail consumption, whilst also allowing Lagardère Travel Retail to demonstrate our support for iconic French brands”

These activations follow the relaunch of the Marie Brizard brand at the end of 2016, and reflect the increased focus being placed on travel retail by MBWS.  The new look for Marie Brizard’s liqueur range is synonymous with freedom of mind, non-conformism and refinement. Designed to assert Marie Brizard’s strong personality through a new visual identity that cleverly brings some set traditions into play while breaking others, the brand’s liqueurs are riding high on the wave of the cocktail trend.

Adds Baker: “MBWS is totally committed to growing its travel retail distribution and we understand that promotion and activation which engages with travellers is key to this ambition. Our French effort is the start of what we hope will be a busy summer of bringing Marie Brizard liqueurs into the mindset of travellers all over Europe and beyond.”

About SDA and Lagardère Travel Retail

SDA is the joint venture between Lagardère Travel Retail and Groupe ADP.

Lagardère Travel Retail is a pioneering global leader in the travel retail industry. Operating 4,500 stores across Travel Essentials, Duty Free and Foodservice in airports, railway stations and other concessions in 30+ countries worldwide, Lagardère Travel Retail generates a €4 bn sales (managed 100%).

Lagardère Travel Retail has a unique holistic approach aimed at exceeding travelers’ expectations throughout their journey and optimizing landlords’ assets and partners’ brands.

Essential Communications teams up with Outspoken Projects to offer wider brand activation and experiential service

Leading travel retail PR and marketing specialist Essential Communications has formed a strategic alliance with UK based Outspoken Projects to offer fully project managed brand activation services and creative solutions covering b2b and b2c client needs.

Outspoken Projects specializes in live brand experiences and engaging digital brand content. When clients have key brand messages to deliver, Outspoken Projects designs, develops and presents the complete solution.

Working across multiple industry sectors, Outspoken Projects has a particular strength in and knowledge of the travel retail industry and can deliver projects from a single local promotion site through to large-scale delivery, supported by online campaigns when required.

Like EC, Outspoken Projects works closely with clients to fully understand their needs, bringing their message to life meaningfully in front of key audiences.

Outspoken Projects current clients include Atos, Barclays, Pernod Ricard, Aspinal of London, Gatwick Airport, Norwegian.com, EasyJet, Air Canada, WestJet, British Airways, Diageo, Moet & Chandon ,Temperley of London, Swarovski, Argos and John Lewis.

With its valuable extended network of contacts offering skilled services across global retail, airport, and event locations, Outspoken Projects is the perfect partner to enable EC to extend its offer to existing and new clients globally.

Essential Communications clients include Accolade Wines, Cabeau, Furla, Champagne Lanson, Mars ITR, Paul & Shark, Imperial Tobacco, Scorpio Worldwide, William Grant & Sons and Swiss Eyewear Group.

If you would like more information on how EC and Outspoken Projects can work with you to create meaningful and engaging activations in travel retail, please contact:

Row Holland                                                 Steve Maynard

Essential Communications                       Outspoken Projects

+44 (0) 208 405 8109                                    +44 (0) 203 6370555

+44 (0) 7525 234265                                     +44 (0) 7817 556416

row@essencompr.com                                 steve@outspokenprojects.com

www.essencompr.com                                  www.outspokenprojects.com