The Timberland
brand is mostly known for its line of boots, which over the years have grown
into one of the most recognisable items of footwear around the world, with a
range of designs, colours and fits to suit everyone. Due to the brand’s success,
Timberland extended its offering to include clothing, accessories, leather-goods
and watches, all of which encompass the brand’s high quality materials and stunning
looks.
To broaden the
demographic appeal of the Timberland watch, Scorpio is introducing a range of
lower retail priced models. With an on-board price of $99, the new models give
consumers all the benefits of the Timberland brand, but at a more accessible
price point. Highlights of the range include:
Brighton Model – available in a choice of colour and dial designs.
Dennett Model – comes in a resin case and fitted with the very popular Nato strap.
“Timberland has been a staple brand
in our watch portfolio for several years now. It is an instantly recognisable
brand, so this obviously makes a big difference when it comes to selling to our
inflight customers – especially in Asia,” says Ian Cowie, Managing Director,
Scorpio Worldwide. “These new
additions to the collection ensure we have a Timberland watch to suit most
passengers’ budget, without compromising on quality or style.”
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