Delicious new sweets and gum join Perfetti Van Melle’s
broad portfolio of sugar confectionery this year at the TFWA Asia Pacific
exhibition in Singapore (stand E29 / Basement 2).
New and notable is the Mini Mentos Passport Kit, which
consists of a ‘real’ kids passport with a
contact page, games and drawings inside, two stamps,
three crayons, a sheet filled with travel themed stickers, and; of course,
candy: seven rolls of Mini Mentos in the flavours cola, orange, lemon, and
strawberry.
Saying “no” has just become more difficult,
with the launch of Mentos Choco. Each jumbo roll contains six endlessly tasty
Mentos Choco rolls. An exceptional addition to the existing flavours of Mentos
Jumbo Roll.
Perfect for travel retail is the Chupa
Chups Trolls Tin Gift Pack, and its beautiful design is as attractive as its
content. Available in three eye-catching designs and filled with 8 fruity
lollipops, kids will want to collect them all.
A chewing gum made with a natural green tea
liquid filling, the unique composition of the
new Mentos gum flavours allows for a true
taste sensation over and over again.
Available in three new flavours: Pure Fresh
Mint Euca, Pure Fresh Spearmint, and Pure White Sweet Mint, each is packaged in
quantities of 45 pieces. With these flavours we complete the assortment to a
total of 6 flavours to meet the travellers need for immediate freshness.
PVM has also revealed its key
business-driving strategy for travel retail:
Must-haves: “We at PVM exist to drive businesses. To achieve this
we have identified a ‘must-have assortment,’ with the main purpose of driving
the sugar confectionery for retailers and to delight travellers all over the
world. Retailers should make sure their assortment is up to date so together we
can continue creating ‘sweet smiles’ all over the world.”
Cash till point: “As we see in other businesses, the moment
at the cash register stays an important point of interest. The purchase is
driven by a high impulse decision-making process resulting in direct
incremental basket spend. Research has shown that 48% of travellers would like
to find products like sweets, candies and mints at the cash till point. Even
55% of travellers would find gum to be the perfect product to buy at this
point. To ensure we fully support retailers in having the right assortment at
the right location we have outlined our snacking items that fulfill the
travellers needs.”
New products: “Besides having the right core assortment, it stays
our ambition to continuously excite retailers and travellers with joyful and
eye-catching products. Perfect as a gift for somebody else or as a gift to
share. We also had a close look at our gum assortment, which resulted in an
optimized portfolio by replacing 4 existing flavours with 3 new flavours. As
mentioned before, perfect products for the cash till point.”
PVM’s
Area Manager Travel Retail Asia, Benedict Ho, comments: “PVM has seen much
success in the Asia Pacific region, but we still see untapped opportunities for
growth in Hong Kong, China, South Korea and Japan. Singapore, Malaysia and
Thailand will also be expected to grow at a sustainable pace this year.
“PVM is all about innovation and
originality. We strive to be the world’s most innovative confectionery company
and we do so by creating imaginative products and brands. PVM delivers
exceptionally tasty confectionery which is enjoyed in over 150 countries. In
Travel Retail we try to ensure that we have an assortment that will appeal to
all ages. We have an extended kids line-up that provides more than just candy –
but something to keep and play with. We provide a wide range of snacking items
and have suitable products for the cash till point like our Now Mints or GUM
items.”
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