Capi, the
leading airport retailer of consumer electronics, focuses on emotion and a
lifestyle experience rather than technical specifications. With the latest
innovations, unique promotions and propositions, Capi offers travellers an
exciting shopping experience. At TFWA Asia Pacific, Capi will presents its
latest innovations in VR and drones on its highly successful marketing concept
The Gadget Table.
Peter
Wiggers, Managing Director Royal-Capi Lux explains: The Gadget Table, one of
our marketing concepts, forms the centre of each Capi store and is a fine
example of how we surprise and inspire travellers with unique gifts and
gadgets. At TFWA Asia Pacific, Capi will present The Gadget Table where
visitors can try out and experience exciting innovations, such as Smart Home
solutions, drones and VR. On The Gadget Table, you will find ‘Sweet notes’
everywhere. These are small personal messages to remind travellers to buy a
present for their friends, family or business relations.
Virtual
Reality forms an ever increasing market and is constantly being improved.
Wiggers continues: ”In Singapore this year, Capi will present one of the latest
and most exciting additions to this field; the PlayStation VR glasses. We will
provide travellers an impeccable VR experience with games, simulations and a
noise-cancelling sound experience. To further enhance the exciting experience,
other visitors will be able to follow the VR adventure live on screen on The
Gadget Table.”
In
Singapore, Capi will also present one of its latest launches in the popular
range of drones; the DJI Mavic Pro drone. Capi had this compact, high-quality
drone available as one of the first on the market.
“Moreover,
we will present the new packaging and logo of our private brand Mitone. The
innovative Mitone products are exclusively developed for the travel retail
market and especially designed for fashion-sensitive and price-conscious
travellers. On the new packaging, the focus is on the product’s added value,
rather than its technical specifications. This shows our focus on lifestyle
stores appealing to both men and women, rather than a technical focus.” Wiggers adds.
Capi Global
– Stand H19, basement 2
About Capi
Capi, part of B&S, was originally established in 1894 and has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.
Capi, part of B&S, was originally established in 1894 and has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.
No comments:
Post a Comment