At TFWA Asia Pacific Conference & Exhibition
this year (stand B2/J33), Morgan & Oates is looking to attract new business
from beyond the inflight sector with airports, cruiseships/ferries and downtown
retail all a high priority.
“We’ve always concentrated primarily on inflight
sales for our wraps and scarves and, while this channel remains core to our
business, are now keen to widen our distribution,” explains company sales director
Kevin Galbraith. “We have never really invested in seriously developing our
ground and at-sea business until now. The inflight business is very challenging
- as we all know - and while we are still as committed to it as ever, we
believe the time is right to take a wider view.” To this end, the company is working with
retailers to develop bespoke merchandising and display tools that will enable
travellers to easily select from a range of designs and natural fibre mixes
from a compact footprint.
Singapore also sees the latest new designs from
Morgan & Oates make their first appearance.
THE
HERITAGE COLLECTION of irresistible and
luxurious 60 x 180cm blended 10% Cashmere/90% Merino wraps has been extended
with new florals such as Sunburst - a myriad of colour with soft gentle lilac
flowers; versions in strong pinks or muted blues and greys, and the popular
butterfly design. Woven in
China’s Mongolian region and offered in seasonally changing range of
sophisticated, modern and classically on-trend designs, Heritage is one of
Morgan & Oates’ best selling collections year in and year out.
THE MANDARIN COLLECTION:
50% Silk 50% Cashmere blended Wraps. These
gorgeous wraps are a perfect example of the sheer quality of Morgan &
Oates’ products, perfect for the premium fashion areas of retail stores.
Combining quality Indian silk and the softest natural cashmere, new designs for
2017 feature modern yet classical abstracts including Leopard in flamboyant
pink with touches of tan, grey and white; Savannah in soft grey with splashes
of purple and peach; Animal Bronze with distinctive browns and beige on a white
background; and Block in a melody of pink, turquoise, grey and white.
Hand-finished to create an elegant and luxurious look, the wraps are ultra-soft
and lightweight for all-year-round wear.
THE BALMORAL COLLECTION:
100% MADE IN UK Cashmere. This
season sees a new selection of mostly unisex scarves manufactured
in the UK from 100% pure Cashmere. With colours varying from grey through to
blue to black, often with a splash of colour to add interest, the scarves are
sympathetically dyed using natural colours. For women there is a new range of
light pinks and soft purples, all ultra soft, fine and utterly gorgeous to the
touch.
THE WINDSOR COLLECTION: 10% Cashmere/90% Merino – Made in the UK Unisex scarves. One of the company’s most popular collections for men and women, these
scarves make a fabulous accessory in summer or winter, equally at home dressed
up or down with t-shirts, jeans or smart casual clothes. Singapore sees a number of new design
additions in various colours and patterns including blue and deep grey/green modern tartans, checks, plaids
and stripes. Adding a touch of
sophistication to any outfit, The Windsor Collection really is a must-stock
within any retail fashion offer.
Also on
show will be examples from THE ELIXIR
COLLECTION: 100% Silk Wraps.
With
prices set to reflect the needs of the region and demographic, Galbraith
believes that the various Morgan & Oates collections offer huge additional
sales revenue for ground and at-sea retailers. “Being exclusive to the channel,
we’re offering something different to the High Street at price levels which are
perfect for impulse purchase,” he says. “We’ve also got the ability to custom
design for retailers so can offer collections which are not only exclusive to
the channel but also to the airport or cruise-ship. This could include
destination inspired designs, enabling travellers to take back and wear
memories of where they have visited. Alternatively, they are perfect for
gifting…really it’s a win win situation for all.”
Morgan & Oates emphasizes that one of the main
messages is not only to promote the benefits of natural fibres over synthetic
ones, but to remind buyers of why the company should be the supplier of choice
for wraps and scarves.
“We’ve
highlighted a number of USP’s for Morgan & Oates,” continues Galbraith.
They include that Morgan & Oates is:
* Exclusive to travel retail
•
Listed
by airlines globally
•
Team
with collectively more than 40 years experience in travel retail
•
Backed
by one of the largest family-owned textile manufacturers in the UK (since 1974)
•
In
house design team constantly monitoring trends
•
In
house quality control
•
Excellent
customer service and support
•
Flexibility
– ability to customize to individual needs/requirements
•
Unique
understanding of the market and buyers’ needs
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