Mars International Travel Retail refreshes its category vision and unveils new products on the M&M’S® Brand in Singapore

Mars International Travel Retail (MITR) returns to Singapore for the TFWA Asia Pacific Exhibition with a focus on driving category growth through its revitalized ‘Power of a Smile’ category vision.

MITR have captured the collective wisdom of more than 100 years of experience in the total confectionery category to deliver a clear and actionable strategy to unlock growth by driving penetration.

This is achieved through three key pillars:-

Range - Offering the right, yet tight, assortment to deliver across the key traveler need states of ‘For Me, For Us and Gifting.’

Display - MITR advocates clear, engaging displays of global brands and SKUs to signpost the category, supported by strong consistent offerings in multiple locations throughout the shopper journey.

Activation - Disruptive activations tailored by location that bring the magic of the category to life through the biggest global brands.

“Total Confectionery is a key growth opportunity in travel retail and will only become more important in the coming years as traveler demographics continue to evolve. We are proud of the results we have achieved so far in partnership with our retailers, through our ‘Power of a Smile’ category vision. We look forward to continuing to unlock the potential of this fantastic category with a particular focus on the Asia-Pacific region.” says Matt Boulter, MITR’s Global Category Director.

A great example of the category vision coming to life is the launch of the travel retail exclusive M&M’s® Stand-up Pouch. Designed to ensure much better visibility of the iconic M&M’S® Brand, the Stand-up Pouches are available in four flavors; M&M’S® Peanut (14oz), M&M’S® Choco (14oz), M&M’S® Peanut Butter (14oz), and M&M’S® Almond (10oz). Ideal for sharing and great for travelling, this unique product format prompts purchase and helps to facilitate sharing in the ‘For Us’ consumer need-state.

In addition, the world’s favorite chewing gum, EXTRA®, is also now available in a new 46 piece bottle format, in four flavors; Peppermint, Spearmint, White Sweet Mint, and White Sweet Fruit. The EXTRA® Gum Bottle is designed for placement at the checkout and it’s the ideal on-the-go product for travelers in the ‘For Me’ consumer need-state.

Mars International Travel Retail can be found on Stand B2/N29.

Imperial Tobacco brings inspired new stand to Singapore

Imperial Tobacco makes an impressive return to the TFWA Asia Pacific exhibition with an extraordinary and incredibly creative new stand which combines the premium style of Davidoff with the theme of ‘Experience & Evolution’ (stand D38).

“The new stand is absolutely breath taking,” says Andrew Cunningham, Regional Manager GDF Asia Pacific. “It is a sure fire way to draw in passing visitors, it is simply too intriguing to pass by! Visitors to our stand will also be able to take away a personally engraved lighter.”

Product wise, the focus will be on Davidoff Freeze, exclusive to the Asia Pacific market and the brand’s first foray into the Crushball sector. Says Andrew Cunningham: “Our objective with Davidoff Freeze was not just to create another Crushball variant, but to develop the very best Crushball product available.”

“Davidoff Freeze delivers an intense menthol taste, and leaves the smoker with a lip-tingling sensation,” continues Andrew Cunningham. “Furthermore, we’ve added a menthol impregnated inner pack, with a fresh and cooling aroma, which adds even more dimension to the overall smoking experience. The freshness and high quality is further emphasised by the detailed and contemporary pack design. So far, we have been extremely happy with the development of this product – it is now available in 13 countries all over Asia and is already proving extremely popular with Asian consumers.” Of course, the full Davidoff range will also be on the stand.

ACCOLADE WINES ANNOUNCES EXCITING ADDITIONS TO ITS PREMIUM WINE PORTFOLIO

Returning exhibitor Accolade Wines comes to TFWA Asia Pacific Exhibition and Conference (Basement 2, J5) having enhanced its premium portfolio and credentials through the acquisition of six wine brands from Australia: Petaluma, Croser, St Hallett, Knappstein, Stonier and Tatachilla.

As one of the largest wine companies in the world, Accolade has a diverse portfolio of new world wines to suit every individuals’ taste buds. These newly introduced brands reside in some of Australia’s most renowned wine regions, including: Adelaide Hills, the Barossa Valley, McLaren Vale and the Mornington Peninsula.

Rupert Firbank, Commercial Director, Accolade Wines, comments, “We have been experiencing significant growth in Global Travel Retail and domestic markets over the past six years. This has been supported through the acquisition of up-and-coming brands that have allowed us to expand our global footprint and add a great breadth to our portfolio.

“Our previous acquisitions of Geyser Peak in the United States, Grant Burge Wines in Australia, Mud House in New Zealand and Vina Anakena in Chile have been hugely successful, so we are confident that these new additions will add another dimension for our customers.

“TFWA Asia Pacific Exhibition & Conference is the ideal opportunity to introduce these new wines to our Asian partners. Being able to sit down face-to-face with them makes a big difference in being able to fully explain the story behind each brand. We invite visitors to the show to come and experience our exciting new wines and our current brands, most notably Hardys wine which is fast approaching its 165^th birthday.”