GMR
Hyderabad Duty Free Retail Ltd. (HDFRL) has announced the winner of the William
Grant & Sons (WGS) “Win a Nissan Terrano with Glenfiddich” Mega Promotion
that ran through the Diwali months of October and November last year.
During
a glittering event organised at the airport, Saurabh Kumar, CEO, Hyderabad Duty
Free Retail Limited along with Rajiv Bhatia, Director, Middle East, Levant, Indian
Subcontinent and Africa, and Hardeep Sethi, Manager, William Grant & Sons Ltd
gave away a top-of-the-range
Nissan Terrano (Nissan Terrano XV Premium) to the winner - Mohammed
Shazi Kandrikar, a resident of Hyderabad.
The
promotion – designed to convey the premium nature of Glenfiddich through the
Nissan Terrano link - took place at Hyderabad Duty Free at both arrivals and
departure stores. Apart from the ultimate prize of the Nissan Terrano, the campaign had
daily offers for the passengers such as money off, gift with purchase and FOC
promotional products, among others.
Travellers
who made a purchase of any Glenfiddich variant product in one transaction
valued at $90 and above received a coupon/entry cart which entitled them to
participate in the promotion campaign.
Rajiv Bhatia said: “Hardeep
and I are delighted to have awarded Mr Kandrikar with
such a fantastically high profile prize. We are
extremely pleased with the outcome and would like to thank both Hyderabad Duty
Free and Nissan for partnering with William Grants & Sons to enable us to
make this one of a kind promotion happen.”
Saurabh Kumar, CEO-HDFRL said: “The ‘Win a Nissan Terrano with Glenfiddich’ promotion at Hyderabad Duty Free was by far the biggest Mega
Promotion by any duty free in the region. I heartily congratulate the lucky
winner on winning this mega prize. Through our strong association with
William Grant & Sons, we will continue to offer the best in terms of our
assortment of malts along with offers and gifts. Our valued customers
will surely enjoy and make the most of it.”
Adds Hardeep Sethi: “This has been a fantastic
promotional concept for Glenfiddich – the link with the Nissan Terrano really
underlining the quality and superiority of the WGS Scotch whisky brand compared
to Indian local whiskies. During the period we also saw a significant 45% upturn
in sales of Glenfiddich, which is very pleasing.”
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