Israeli confectionery
company, Almahdi Sweets, is launching its selection of Arabic authentic sweets and conserves
into global travel retail to meet the growing interest in gourmet food within
the channel. The company sees travel retail as a stepping-stone to developing
new domestic markets overseas, offering a range that is believes is perfect for
premium and unique gifting.
With 70 years of
baking history, the family based company was founded just two years ago, and
has already achieved impressive sales of over $1m. Now considered the preferred
supplier for many Israeli hotels, gourmet restaurants, caterers, high quality
delis and upmarket supermarkets, Almahdi sweets believes it is now in a
position to take its reputation for quality and innovation overseas.
Based in Old
Nazareth, Almahdi Sweets has crafted three generations of passion into every
delicious sweet; uncompromisingly made with the finest quality ingredients. Produced
in small portion sizes (1cmX1cm or 2cmX2cm) using natural healthy ingredients
and less sugar than other brands, Almahdi Sweets is positioning its product
line as a different and healthy alternative to sugar and chocolate confectionery.
The Almahdi Sweets range
includes:
Dry Sweets – A variety of dehydrated dough types are used to make
Almahdi’s dry sweet range, including: golden brown and pearl white baklava and golden brown and pearl white
Kadayif dough. Almahdi sweets creates over 30 shapes with a range of nutritious
fillings including pistachio, cashew, peanut, pine nut, and almonds using ghee butter and French
butter. Long shelf life without the need for refrigeration makes Almahdi’s dry
sweets perfect for travel retail.
Baklava – Baklava is a rich, sweet pastry made of layers of filo
filled with chopped nuts, sweetened and held together with syrup or honey. Available in small, exquisitely shaped
pieces (1cmX1cm or 2cmX2cm) that highlight Almahdi’s patience and creativity,
consumers can indulge in this diverse range guilt-free.
Cookies and biscuits –Made from flour, semolina or black cumin,
butter milk, medjoul dates, sesame, honey, walnuts, cinnamon and spices and
pistachio; natural ingredients are always used rather than substitutes.
All of Almahdi’s sweets
products contain unique health benefits and are enriched and baked with ghee
butter, an essential superfood. Fillings include cashews, almonds, pistachio,
pine nuts, and walnuts, all of which are extremely nutritious and beneficial to
a healthy lifestyle.
The long shelf life
and portability factor of Almahdi sweets make the brand perfect for travel
retail. Says Mr Mahdi Arslan the founder and CEO: “Travellers the world over
are looking for new, innovative, high quality products. Fine foods and
confectionery is a growing category – a universal gift, ideal for impulse
purchasing, with global appeal to all ages. With a long shelf life of at least 12
months Almahdi Sweets are ideal
for travel retail, offering a superb range in sizes to suit all purchasing needs
from gifts to self-treat. Our flexibility allows us to create bespoke packaging
for retailers on the ground, inflight, in cruise ships or in border shops.”
Keen to invest in developing the business, Mr Arslan says it will support
listings with promotional tastings that “are a sure way to achieve sales”. Initially, Almahdi sweets will focus on airport stores, but
will eventually cross over onto ferries, inflight and possibly border stores.
“We would be very happy to hear from any agents or distributors who may be able
to work with us in specific regional markets,” continues Mr Arslan “We’re also
looking at the opportunities to present our products to buyers at industry
events, as we know the value of exhibitions and conferences as a platform for
show-casing our offer and building awareness of the brand.”
While products of
this nature are historically considered ‘regional delicacies’, Almahdi Sweets is
insistent that its range has broad consumer appeal. “We’re looking at packaging
that presents our products in a far more international light – these are tasty,
indulgent, and healthy sweets that can be enjoyed wherever consumers find
themselves – not just if they happen to visit Israel,” adds Mr Arslan.
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