In February, Capi,
The Travellers Electronics Company, intensified its collaboration with Harman
International, owner of JBL, Harman Kardon and AKG. In 2017, the two companies
will increasingly focus on their joint sustainable business model on airports
and cruise & ferry lines. This collaboration is a good example of the
fruitful partnership Capi has with its suppliers, characterised by unique, Capi
exclusive propositions and joint promotions specially tailored to travellers.
Capi’s focused portfolio includes three Harman brands ranging
from the trendy, fashionable and colourful JBL products, the premium Harman
Kardon products aimed at business travellers to the exclusive, high-quality AKG
products. These unique brands, which are perfectly suitable for travellers,
have become extremely important at Capi and in the travel retail market. This
growth has been achieved by the exciting shopping experience Capi creates,
completed by the special promotions and trainings it provides together with
Harman. One of these special and highly successful promotions is the airport
exclusive gift box which Capi and Harman co-created. This gift box contains the
Harman Kardon Esquire Mini and a free traveller’s case. Other examples include AKG’s
award-winning noise-cancelling headphone and JBL in-store promotions.
The companies will also extend their partnership by focusing
on the Capi Global division for B2B customers active on airports and cruise
& ferry lines. Based on its proven retail marketing concept, Capi offers these
customers tailor-made and profitable retail solutions for consumer electronics.
Besides the focused assortment available in the Capi stores, Harman will present
an additional B2B assortment for Capi Global complemented by trainings, unique
propositions and promotions. In this way, Capi Global’s B2B customers also
benefit from this intense collaboration.
“We are excited about our partnership with Capi and we are
looking forward to grow even further together on a worldwide basis. We aspire
to intensively work together to focus on the best innovations and to increase
our position in the international market. We have created clear plans and
arrangements to achieve this. One way to do so is by selecting special promotions
especially created for Capi.” indicates Carsten Olesen, EMEA General Manager
& Vice President Harman Lifestyle Division.
Peter Wiggers, Managing Director Royal Capi-Lux states: “We
are eager to continuing our successful collaboration with Harman International
in 2017. Capi’s trendsetting, inspiring shopping environment forms a perfect
match with Harman International’s innovative high-quality products.”
About Capi
Capi, part of B&S, was originally established in 1894 and currently has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.
Capi, part of B&S, was originally established in 1894 and currently has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.
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