Off the back of a
very successful watch campaign, Scorpio Worldwide has taken its partnership
with SuperDry to the next level by extending its inflight distribution
agreement to include the brand’s sunglasses.
Scorpio first began
working with SuperDry in 2015, where it introduced a range of the brand’s
best-selling, highly fashionable watches to the inflight channel. The range has
been hugely successful, achieving a total of 80 listings to date, with several
airlines listing more than one SKU.
“We’ve been out of
the sunglasses sector for several years now, but we jumped at the chance to
include SuperDry in our portfolio. The success of the SuperDry watch range proves
there is a high demand for the brand in the travel retail channel, so taking on
its sunglasses collection was a no brainer,” comments Ian Cowie, Managing
Director, Scorpio Worldwide.
The range is compiled
of SuperDry’s best-selling designs and colours, with more styles planned to be
introduced later this year. “The combination of fashionable, funky designs and
unbeatable price points make this SuperDry Sunglasses range an ideal additional
to any inflight catalogue. Ensuring we offer our customers the latest on-trend
products is a vital part of our distribution strategy, so SuperDry Sunglasses
are an ideal addition to our growing portfolio,” adds Cowie.
SuperDry’s strategy is
to create and sell the best product on the planet, to the planet, at a price
point that can’t be matched on quality and innovation. The premium lifestyle
brand has points of sale of over the world, giving it mass global appeal. With
product values that are in line with Scorpio’s own including quality obsession,
innovation, affordability and trend focused, the brand and distribution company
are an ideal match.
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