Champagne Lanson brings new look on-pack pouches to its seasonal Wimbledon Tennis Promotion

The world’s greatest lawn-tennis tournament, Wimbledon, is just around the corner meaning that summer in Europe has almost arrived, and – more importantly - that Champagne Lanson will be leveraging on its long-term sponsorship of the world renowned event to increase its presence in travel retail.

Highlighting its 75cl Black and Rosé Labels, the bottles will be dressed in on-pack pouches that differ in style from previous years. The Black Label sits in a royal blue pouch that mimics the polo shirts of the ball boys and girls of Wimbledon, while the Rosé Label wears a pink version of the shirt. As ever, both versions of the promotional pouches show off the Wimbledon Championship logo, and the addition on a miniature tennis ball on the zip gives it an instantly recognizable feel.

Currently available with Heinemann (Oslo, Copenhagen and Amsterdam), and with Lagardere-TR (London City and Luton) from June 7th until August 1st, the promotion is supported with Wimbledon inspired merchandising and eye-catching point of sales.

Champagne Lanson will also be showcasing its Black Label 20cl in World Duty Free stores as of May 25th. The small but perfectly formed bottle of Lanson will sit in an on-pack neoprene pouch, which has been designed to replicate the famous neon colour tennis balls.

Champagne Lanson Travel Retail Director, Olivier de La Giraudiere comments, “The summer is an important time for us, so utilising our partnership with Wimbledon is essential to help boost our sales of our Black and Rosé Labels throughout the vital summer months. We have been running this on-pack promotion for a number of years now, and we have seen very positive results over the time. We wanted to change the design this year and we feel that the new polo-shirt packs look great, so we are looking forward to seeing the results after these next few months.”