Monday 23 May 2016

Aurora introduces captivating new concepts to travel retail

Aurora World is pleased to introduce a of number of new concepts to its portfolio of plush toys.

From the Fabbies range, children can enjoy endearing retro-style animal toys including Mcdougall the Scottish Terrier, Hugo the Pug, Oscar the Owl, and Felix the Fox. Each toy is available in 8” and 11” versions and retail from $19 to $29.



Also part of Aurora’s collection is the Gnomes range of super soft, super detailed Gnomes, offering huge ‘cute appeal’ for children and adults alike. Available in 3 sizes and 2 colour variations, the Gnomes are available from $10 to $29 and are also available in travel retail stores.



The Pammee Boutique range stars Pammee, a cute and adorable Fennec Fox available in a variety of styles including a ballerina, an ice princess and a mermaid. Pammee is available in 5” to 16” versions and ranges from $13 to $30 in travel retail stores worldwide.

Aurora’s Travel Retail Sales Manager, Garry Stoner says: “Our range is ideal for travel retail as plush is a key impulse purchase opportunity, the Pammee Boutique collection is certain to be a huge hit with young girls and the Gnomes are just so charming that they are popular with adults as well!”

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