Aurora brings an ocean of joy to travel retail

Aurora World, one of the leading global companies within the gift and toy industry, has introduced new additions to its Sea Sparkles and Sea Life plush ranges.

Sea Sparkles offers a collection of plush mermaids in a variety of bright colour combinations and sizes. From its huge 18” mermaids to the smaller 6.5” backpack clips, the Sea Sparkles range has become one of Aurora’s best selling items over the last couple of years, starting with just 6 different styles and now boasting over 50. Retailing at $10 to $29, the range provides a perfect gifting opportunity for young girls and is ideal for travel retail.

Also new to Aurora’s portfolio is the YooHoo & Friends Sea Life range, a collection of adorable, colourful sea creatures such as Tangee the Blue Tang Fish, Clownee the Clown Fish and Staree the Star Fish. Retailing at $10 to $19, the collection is perfect for travellers looking for gifts for young children with a keen interest in life beneath the waves.

Says Garry Stoner, Travel Retail Sales Manager of Aurora World: “Aurora is constantly looking to bring new concepts and ideas to life. The ocean is a truly intriguing and fascinating place not just for children but adults too, so we expect the Sea Sparkles and Sea Life collections to be particularly popular. Plush toys are a very important part of the travel retail category mix, and their potential for increasing basket size remains underestimated. This is changing however and we are now seeing significantly more interest from buyers who recognise the opportunities of the toy category in encouraging incremental sales.”