From June 9-12 Paul & Shark is introducing its bespoke embroidery machine into the boutique, allowing consumers purchasing a Paul & Shark item to have their name, slogan, or flag embroidered within just a few minutes.
Says Paul & Shark Worldwide Travel Retail Director Catherine Bonelli: “The promotion is a fantastic way to show the consumer directly the quality and craftsmanship behind each piece of Paul & Shark clothing. It will create theatre and interest for the travelling consumer and enables them to take away something very exclusive, unique and special.
“As this period coincides with the Chinese Dragon-boat festival, we expect very high traffic through the airport and hopefully this will be reflected in sales.”
Bonelli says the activation shows the Trinity concept working in perfect harmony. “All parties were involved in planning and executing the activation, choosing the best timing for maximum impact, so we are very grateful to both HKIA and LATR.”
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