DYRBERG/KERN brings an exciting new brand to travel retail

Danish jewellery company, DYRBERG/KERN is delighted to announce the release of its new brand, Zabel Jewellery. Premiered at the recent TFWA Asia Pacific Exhibition and Conference, Zabel is the brain child of Maria Zabel, who created the brand four years ago with the desire to bring edgy but feminine jewellery pieces to the quality conscious woman.

Jacob Olsen, Travel Retail Manager, DYRBERG/KERN, comments, “The introduction of this new brand to travel retail is an exciting time for both DYRBERG/KERN and the founder. Maria designs all of the pieces herself, so the brand is totally unique and comes from the heart. We introduced the brand to travel retail and duty free at TFWA Asia Pacific and received some very positive feedback, so we are looking forward to a bright future.”

Zabel is a beautiful contrast between strength and fragility, and is infused with elements of asymmetric naturalism. Dyrberg/Kern has released two collections from Zabel, both of which are ideal for the inflight channel -  Sakura and Taylar.

The Sakura series is Zabel Jewellery’s interpretation of the beautiful cherry trees of Japan – strong in the branches but frail and feminine when pink flowers blossom. The Taylar series expresses the emotion of freedom through the asymmetric wing shapes. Each collection offers necklaces, earpost chains and bracelets. All pieces are made of 925 Sterling Silver, with a plating of 18kt gold and white cubic zirconia stones.

Each piece is beautifully designed and packaged in light pink boxes with a delicate black bow. The addition of the wing-designed Zabel logo makes each box pleasing to the eye, and the ideal gift to any woman.