Revlon brings top U.S. sellers to Singapore

Two of the most successful product launches this year in the U.S. come from iconic brand REVLON, and both will be highlighted at this year’s TFWA Asia Pacific Exhibition & Conference (stand K2 located at Basement 2). 

Revlon had the #1 eye launch in the U.S. this year with Revlon Ultimate All-in-One™ Mascara. This mascara is part of the new Revlon Mascara Collection, created specifically to simplify the way beauty users select their ideal lash benefit.

The Revlon Mascara Collection provides the looks the beauty shopper wants, without confusing product names and claims. These new mascaras take the “it’s complicated” out of mascara shopping by providing beauty shoppers with self-evident product benefits and product names describing the lash look that the product provides in a straightforward, unmistakable manner.

Revlon has created 5 new unique mascara and brush combinations to meet top consumer desired lash looks with names that speak directly to product benefits, such as:  Revlon Volume Mascara, Revlon Length Mascara, Revlon Definition Mascara and Revlon Volume & Length Mascara. Additionally, with results indicating that users are layering different mascaras to satisfy multiple lash benefits, Revlon has created Revlon Ultimate All-in-One™ Mascara. The “holy grail” of mascaras, this all-in-one mascara features all 5 lash transforming benefits, allowing consumers to achieve, using only one product, volume, length, definition, lift and intense color. Additionally, Revlon Ultimate All-in-One™ Mascara features a new Revlon Power Mini Brush™ with a hollow core designed for mega lash impact and easy application. Available in both waterproof and non-waterproof formulas.
Revlon also enjoyed top spot success with Revlon Ultra HD Matte Lipcolor™, the latest alluring product for a sultry, seductive take on matte lips. Revlon Ultra HD Matte Lipcolor™, which was the #1 lip launch in the U.S. this year, delivers a beautiful matte finish with a lightweight, moisturizing feel.

Revlon Ultra HD Matte Lipcolor™ is formulated with Revlon’s 100% wax-free gel technology providing high-definition color in every velvety smooth swipe. Now available in Travel Retail, it comes in 7 sultry shades, scented with fragrance of whipped vanilla and creamy mango. Each Revlon Ultra HD Matte Lipcolor™ comes with a plush, velvety applicator for easy, smooth application.

 Says Revlon Global Travel Retail Director, Jerusa Moura: “In the highly competitive world of color cosmetics, having both the #1 new eye launch and #1 new lip launch in the U.S. this year is an incredible achievement. At Revlon, we know and understand the importance of exclusive packs for the travel retail channel and they form a key part of our portfolio. However, offering top selling cosmetics singles is equally important, so we’re delighted to now be offering the Revlon Ultra HD Matte Lipcolor and Revlon Ultimate All-in-One™ Mascara to the travel retail channel – the latter as part of a great new mascara collection from Revlon.”

Moura says that Revlon’s new products are sure to be a hit in Travel Retail on the back of their success in the U.S. In particular, Asia Pacific is the fastest growing region for the industry and will continue to be a source of strong growth as the Revlon brand seeks to build its distribution in the region.