The brand’s new Modern Luxury retail concept is ideal for the regions’ fashion-conscious sophisticated consumers. Each remodelled store has a warm and inviting environment, which serves as the perfect home to showcase Coach’s newest products designed by Creative Director Stuart Vevers.
Paulo Colino, Divisional Vice President of Sales, Coach International, comments, “Coach has a very strong interest and stake in Travel Retail in the Asia Pacific region. We currently have a presence in 15 countries, with a total of nearly 80 shops – including airport, downtown, and cruise ship locations. The performance of the renovated stores have been very strong and the concept has been extremely well received by the Asian consumer. We are pleased with the progress we have made updating the stores and we expect to have nearly half of our shops remodeled in the region by the summer of next year.”
Some of Coach’s key renovations include:
Sunplaza and Chinachem with DFS in Hong Kong
Kansai Airport with Jatco
Hongqiao Wing 5 with Dufry
Sentosa Plaza with Valiram
DFS and China Duty Free in Siem Reap in Cambodia
Phuket Downtown with King Power in Thailand
Ginza with Lotte in Tokyo Japan
Kunming Airport with LS Travel in China
Costa Serena and Royal Caribbean Quantum of the Seas cruiseships with Starboard
“We are looking to expand our presence in areas where we can fully execute our Modern Luxury concept and provide consumers with a truly elevated shopping experience. Given the success we have seen in this region, we plan to expand into additional countries in Asia including India and Myanmar,” adds Colino.
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