Travel Blue has kept the range to a maximum of six key items across Braun, Oral-B and Duracell. The selective offer from global brands forms part of Travel Blue’s wide portfolio and has already recorded some healthy sales results.
The range features the Oral-B battery powered toothbrushes and replacement toothbrush heads, Duracell most powerful batteries and the Braun Mobile Shaver and other key items from Braun. With key retail price points, each product has been targeted to generate impulse purchases.
Jonathan Smith, Travel Retail Director, Travel Blue, comments, “We are very encouraged with the sales results we have seen since the ranges’ initial launch last October. The three brands are renown internationally, so consumers instantly recognize the packaging and trust the quality and value of the products. Since October, our strategy has been to offer a concise range to our key customers and locations to establish a sales pattern and strong demand. As we are well on the way to achieving this, our next stage will be to expand the range later on this year.”
Klaus Mellin, owner of Tax Free Trade, P&G’s exclusive agents for Braun, Oral-B and Duracell in Travel Retail commented, “2016 has proven to be very successful for our co-operation with Travel Blue. We are looking forward to seeing how the partnership develops throughout the rest of the year, especially once we have extended the range.”
The range is currently being trialled at:
Lisbon Airport
Zurich Airport
Geneva Airport
Abu Dhabi Airport
Heinemann have recently listed key products in their assortment with Travel Blue
Beijing Airport
Shanghai Pudong
The range will also be available at the following airports in China:
Guangzhou Airport
Shenzhen Airport
Chongqing Airport
Chengdu Airports
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